Chuck Schneider, Contributor

Chuck Schneider

Chuck Schneider is a freelance writer with a long history in consumer electronics. He started and restarted his award-winning manufacturer’s representative firm - Value Added Marketing - and was also a vice president and general merchandise manager for a multi-regional CE chain, as well as a buyer for Lechmere’s (a division of Target). Today, he is a freelance writer.

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  • 5 Tips to Get Your Snail Mail Ads to Work
    March 04 2019 · As digital “business to consumer” (B2C) efforts approach the end of their third decade, can you guess which age-old and non-digital method continues to bring in great results if thoughtfully executed? Is it: A) Big ads scattered about multiple categories in the local Yellow Pages…
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  • 6 Ways CES Has Changed Dramatically
    December 28 2018 · As the holidays zip past this time of year, many of us in this industry turn our attention to one last event before settling in to the routine of the new year—the Consumer Electronics Show (CES 2019) and once simply referred to as “The Show.” It’s also the time of year when…
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