As Pure Audio Streaming (PAS) is gearing up for HIGH END Vienna 2026, the company has announced an expansion of its lossless immersive music streaming platform to popular media players like Apple TV, in addition to several new dealer-focused initiatives aimed at making it easier for professional installers to incorporate the platform into future audio builds.
What is Pure Audio Streaming
Pure Audio Streaming is a high-resolution, immersive music service designed to deliver premium, lossless audio in the highest possible fidelity. The platform streams music in a variety of high-end formats, including immersive audio, binaural, high-resolution multichannel, and lossless stereo PCM, with a particular focus on preserving an artist’s original intent.
In a mix-up of the traditional streaming format, Pure Audio Streaming also touts a “user-centric payout system,” which, according to the company, pays artists based on actual listener engagement rather than a pooled revenue model.
What’s driving the expansion
PAS sites an increasing demand for immersive music experiences as the central driving force behind this set of updates to its platform, with standards like RP22 setting up repeatable guidelines for the development and execution of immersive audio systems.
Additionally, new open-source formats, like Eclipsa, and the profusion of calibration software have begun to make immersive audio far more accessible than in prior executions, further broadening the environment and audiences that can engage with the reference-quality audio PAS is looking to deliver.
“Our mission has always been to connect listeners with music in the highest quality possible,” said Jon Reichbach, Co-Founder of Pure Audio Streaming and CEO of StreamSoft. “Expanding to additional platforms helps bring immersive and high-resolution music to more listeners while making PAS a more valuable tool for dealers, manufacturers, and content creators.”
What’s part of the PAS Expansion
To further expand accessibility, Pure Audio Streaming plans to introduce Apple TV, macOS, and Windows desktop support in Q3 2026. The company says these additions will allow users to engage with immersive and high-resolution music across a wider range of home entertainment systems and personal listening environments while maintaining the sound quality that defines the PAS experience.
In conjunction with these platform developments, Pure Audio Streaming is introducing a new dealer and manufacturer demonstration program designed to help retailers, custom integrators, recording studios and audio brands showcase the capabilities of their systems using premium immersive and high-resolution music content.
The initiative will provide qualified partners with resources to utilize PAS as a reference-quality source for demonstrations in showrooms, listening rooms, luxury home cinemas, and industry events.
Why this matters to integrators
Today, immersive content on Pure Audio Streaming is delivered primarily through AURO-3D. In addition to AURO-3D immersive playback, PAS also delivers content in immersive formats, binaural audio for headphone listening and high-resolution multichannel PCM, ensuring an optimal experience across a wide range of playback systems.
An expansion to popular media players, like Apple TV, looks to drastically increase the amount of home entertainment systems that will be able to support immersive audio, especially considering how frequently Apple TV is incorporated into custom integration (CI) projects.
It doesn’t seem like PAS will be stopping here either, as in the same announcement for the expansion, Pure Audio Streaming said it is also evaluating additional technologies and delivery formats to support future growth and broader industry adoption.
What to look out for
If you’re an integrator planning on attending HIGH END Vienna 2026, there’s an opportunity there to meet with the team in person to discuss these developments more. For CE Pro, the editors are keeping an eye out for what additional platform support Pure Audio Streaming has in store for the future, as well as how immersive audio demos continue to evolve as popularity and accessibility for the format continues to grow throughout the industry.
