New research from the NKBA and CEDIA is putting to form the disconnect between design-build professionals and custom integrators today. Rather than being a disconnect in the understanding of core functions, however, it’s a disconnect on where the other can be found when needed on a project.
The findings highlight that more than one-third (35%) of NKBA members report needing an integrator but not knowing who to engage. This is occurring as 68% of members say demand for integrated technology, from lighting to automation to wellness systems, is increasing in their projects.
Why this matters to integrators
The gap underscores a broader industry shift: as technology becomes central to how spaces function, the need for earlier, more seamless collaboration between design professionals and integrators is becoming more critical. Pathways for engagement remain few and far between, though, and as such, the pathways that do exist are seeing substantial transformations to accommodate the shift.
The design-build connection at CEDIA Expo/CIX
This aligns with some of the recent trends observed at CEDIA Expo/CIX, where an increase in attendance from the design build community has placed a greater emphasis on panel discussions during speaking opportunities, in addition to training programs from brands now including more components tailored for the design build community.
Additionally, the innovations and products showcased by exhibitors have increasingly incorporated architectural and design elements.
Taking place at the Colorado Convention Center from September 1-4, 2026, CEDIA Expo/CIX brings together thousands of industry leaders where design and technology converge, offering a dynamic platform to discover how integrated systems are redefining both residential and commercial environments.
Why the shift
Jason McGraw, Group Vice President and Show Director of CEDIA Expo/CIX, speaking on the findings, explains that designers and architects are being asked more frequently to create spaces for clients that go beyond traditional aesthetics.
“They’re expected to create environments that are intelligent, responsive, and seamlessly integrated,” says McGraw. “CEDIA Expo/CIX is where these worlds come together. It’s where design professionals can engage directly with the technologies shaping modern environments and collaborate with systems integration partners that bring these visions to life.”
Speaking separately on the matter Daryl Friedman, Global President and CEO of CEDIA, seemed to agree with McGraw.
“Designers and architects are being asked to think beyond aesthetics and consider how a space truly performs,” said Friedman. “Through our partnership with CEDIA Expo/CIX, we’re bringing education and industry collaboration together, so designers, architects, and integrators can create more seamless, responsive environments.”
How changes continue to take shape on the show floor
The evolution of architecture and design and its intertwining with the custom integration (CI) space is being actively reflected across the new show experience for CEDIA Expo/CIX, from curated programming and networking to an expanded focus on design-forward products and solutions throughout the show floor.
At the center of this is the Day of Discovery, a curated, immersive program designed specifically for design build professionals. The experience includes guided and self-guided tours, curated education sessions, and targeted networking opportunities, all designed to translate complex technologies into practical design applications.
On the show floor, the Smart Stage serves as the live forum for conversations shaping the future of design and integration.
Through its Design Build educational track, the CEDIA Educational Conference also delivers targeted learning experiences that help design professionals better understand, specify, and collaborate on integrated systems.
How designers are interpreting the change
For Natasa Obradovic, Founder & Interior Designer, KN Design, the resources give her an opportunity to build a better understanding of the technology clients are asking for.
“CEDIA Expo/CIX gives designers a stronger understanding of how technology impacts the way we design and collaborate on projects today, she says. “It’s an opportunity to bridge the gap between design and integration while gaining insights, resources, and connections that directly influence future project outcomes.”
Marina Skiles, Principal of Marina Skiles Architecture & Interiors, who has been attending CEDIA Expo/CIX for several years, says the show provides an “informative and energizing experience” for her practice each year.
“The show is where I reset for the year ahead — where I see innovative new products, learn of exciting integrations, cross-reference experience with peers, and meet new people and new brands,” she explains. “It’s a creative reboot and sets me up for the new year!”
Finding out more
To learn more about CEDIA Expo/CIX, readers are instructed to visit cediaexpo.com or register for this year’s show.
