Audio Advice keeps on expanding its footprint, announcing that the Raleigh, N.C.-based AV retailer and custom integrator will be acquiring Miami, Fla.-based Sound Components. The movie combines two of the biggest names in the industry, further growing the expertise and reach of Audio Advice across the U.S.
In a statement regarding the acquisition, Bill Petters, President of Sound Components cited Audio Advice’s extensive resources and access to additional product lines as two of the main draws for his decision to join businesses.
“I’ve known the Audio Advice team for decades. Their national reputation, customer service, software systems and worldwide YouTube, social media, and website following are best in class,” said Petters.
In a separate statement, Scott Newnam, CEO, of Audio Advice welcomed Sound Components to the Audio Advice team, expressing what he saw as a bright future for the company post-acquisition.
“I’ve admired Bill and the team at Sound Components since I met them nearly two decades ago,” said Newnam. “Our shared value of excellence and passion for delivering happiness make this a natural partnership. Together, we will continue to raise the bar for what customers can expect from an audio, video, and automation company.”
What’s happening to Sound Components
The same statement said that Sound Components will continue operating from its South Miami location, with its current team providing the same level of service and expertise. Customers of Sound Components will gain access to Audio Advice’s nationwide team, award-winning online resources, design tools and expanded product lines.
Why integrators should take note
Audio Advice, founded in 1978, has been on a tear recently, buying up multiple retail and integrator locations as it continues to expand its national network. Within the past two years, the company has acquired three separate firms in the form of Sound Components, The Sound Room and The Audio Lab.
That’s no surprise in the custom integration (CI) channel as M&A has been the name of the game, picking up speed in 2024, and continuing on through the present day as national integration firms like Daisy have turned up the heat, adopting a very bullish stance on the economic prospects of a nation-spanning integration service.
One concern that lingers in the back of mind for everyone post-merger, however, is how service can change with the expectation being that the bigger a company gets, the less personal the service can be: a big issue when it comes to CI.
Audio Advice has seemingly taken this into consideration with each acquisition. Each addition to the Audio Advice team follows a similar pattern: businesses that have experience in retail and integration, a multidecade-proven business model (Sound Components was founded back in 1974) and are allowed to run independently post-acquisition.
In speaking on its Sound Components acquisition, Audio Advice states it wants to allow both it and Sound Components to “leverage their combined strengths to bring the latest innovations in home entertainment, smart home automation, and commercial AV solutions to an even broader audience.”



















