Liaison Technology Group (Liaison) in continue to maturate its business offerings this week as the company announced it would be establishing a dedicated outdoor lighting division, named Liaison Outdoor Lighting. The news comes following the appointment of Adam Moffit in early April to Director of Programing.
New Division Aims to ‘Formalize’ Outdoor Lighting Direction at Liaison
While outdoor lighting has been part of Liaison’s broader service offering for some time now, the company says the new division aims to add structure to this specific segment. In its own words, the new division is being designed to bring “a more intentional, design-led approach” to how the company handles outdoor projects.
Craig Rudasics to Lead Liaison Outdoor Lighting
Photo courtesy of Liaison Technology Group
As part of this expansion, Liaison is appointing outdoor lighting designer Craig Rudasics to help lead the team. Rudasics brings over 20 years of experience, with his background providing the design-first perspective Liaison is hoping to achieve with the new division.
Rudasics is a graduate of the Kelley School of Business at Indiana University and initially began his career working with Fortune 500 companies before shifting his focus to lighting design.
Later, Rudasics trained under renowned landscape lighting designer and author Jan Moyer, known for her work on California wineries and upstate New York estates.
Rudasics has designed lighting systems for high-end residential properties across Florida, Illinois, Indiana, and Michigan, with a focus on homes where architecture, landscape and setting play a defining role.
Rudasics’s Work Grounded in Human-Centric Lighting Philosophies
According to Rudasics, his initial interest in the field was driven by a deeper understanding of how light impacts mood and environment, including the study of Seasonal Affective Disorder (S.A.D.) and light therapy.
“Outdoor lighting has often been treated as an afterthought in residential design,” said Rudasics. “My approach has always been centered on creating balance—working toward a natural, ‘golden hour’ look that feels intentional and integrated with the property. When done correctly, lighting completely transforms how a home is experienced at night.”
Introducing Outdoor Lighting at Earlier Stages in Design
Another goal of the division, Liaison says, is to establish outdoor lighting priorities earlier in the planning process. In doing so, Liaison states it will be able to deliver more cohesive lighting designs between indoor and outdoor environments and allow those designs to be better incorporated into smart home systems for broader, property-based automations.
“Bringing this level of design expertise in-house strengthens our ability to serve clients at a higher level,” said Steve Weber, CEO of Liaison Technology Group. “Outdoor lighting is a natural extension of the environments we’re already creating. Integrating it into our process from the beginning allows us to deliver a more seamless and complete experience.”
Takeaways for Other Integrators
The evolution of outdoor lighting at Liaison in many ways mirrors the evolution of interior lighting practices within other integration firms. The step up to include a dedicated lighting designer on the team represents a massive step in evolving the firm’s offering, often identified by successful lighting practices as key in further growing within the category.
While outdoor lighting exists as a natural extension of the work integrators are doing indoors, the challenges are not exactly the same. Apart from the different requirements for fixtures, as well as the differing design philosophies, the challenge of ownership remains the largest hurdle for many firms, as it is often the landscapers that own outdoor lighting on projects.
As Liaison is exhibiting here, however, there is strength in being able to tie an integrator’s value proposition in outdoor lighting to the experiences they’re already delivering for the home’s interior environments.
