Takeaways
- DreamWall is entering the AV and custom integration channel with its Chip-on-Board (COB) video walls running on the company’s proprietary CooLED architecture.
- Company is putting a strong emphasis on dealer support by partnering with major rep firms.
- microLEDs represent a category quickly gaining traction with three new market entrants in the last three years.
The residential video wall category continues to heat up this year as CI marks another market entry. Run by the founder and former owner/CEO of WAVE Electronics, DreamWall says it’s looking to capitalize on the growing momentum of microLED video walls in the channel in a way that benefits both AV integrators, and the clients they serve.
What Defines DreamWall’s microLED Video Wall?
Launched in 2025, DreamWall specializes in large-scale, direct-view video wall systems leveraging Chip-on-Board (COB) design within its proprietary CooLED architecture. The architecture, as the name suggests, is designed to address one of the biggest issues behind video wall technology: heat output.
According to DreamWall, the CooLED architecture works to minimize heat at the source so that panels remain cool to the touch during operation, without requiring supplemental cooling. This also lowers the overall power consumption of the display, dropping it to roughly 50 watts per cabinet at maximum output.
Beyond that, however, specifications can vary drastically across different models, as, at the end of the day, DreamWall is designed as a pure custom solution with custom integration at the heart of its design and business model.
DreamWall’s Channel Strategy Sits at the Center of Dealer Support
Beyond the technology, DreamWall’s biggest focus is dealer support, with the company saying its business model has been built around partnering with dealers.
“Independent integrators and specialty CE retailers have always been at the center of our approach,” said Gary Wermuth, CEO of DreamWall.
The company offers factory-direct installation assistance and training, along with centrally located U.S. inventory and typical 6–8 week lead times when ordering to help ensure smooth deployments.
The company also offers dealers U.S.-based technical support and a demo program offering the opportunity to earn no-cost demonstration units for retail and luxury design showrooms.
The ‘Dealer Edge’
On the sales side, DreamWall also says it supports partners with 25–35% gross margin opportunities, with higher potential on upper-tier product series.
The brand also maintains protected distribution through AV sales representative firms and select distributors, with no direct-to-consumer sales, which it says is to help safeguard the independent CI channel.
The Man Behind DreamWall
Wermuth may come as a familiar name to many within CI as founder and former owner/CEO of WAVE Electronics. During his time at WAVE, Wermuth built the company into one of the largest and most respected custom integration distributors in the United States before its 2018 acquisition by Kingswood Capital Management, parent company of AVAD.
Today, Wermuth says he’s bringing that same dealer-first philosophy and channel commitment to his role as CEO of DreamWall, now working alongside his son, Noah Meicler, President of DreamWall.
“Our goal is to make specifying and delivering LED video walls more accessible, more reliable, and more profitable for the CI channel,” commented Meicler.
An Aggressive Growth Goal
Already the company has partnered with Scowcroft Associates, New Era Marketing, Mike Pecar Sales, LLC, and LIT Luxury Integrated Technologies as rep firms helping it to expand its market base across the U.S.
The growing DreamWall leadership team also includes James Needham, VP, Western Region; Stan Clark, VP, Eastern Region; David Lynch, VP, Central Region; and Ed Cantu, Inside Sales.
The Rise of microLED Displays
Despite having their start in commercial spaces, microLED display technology, and more specifically video walls, have grown in popularity within luxury residential projects. While Samsung’s The Wall was perhaps the first microLED video wall geared towards the residential setting, competitors and new market entrants have since filled out the category.
Not counting established display brands like LG, Planar, C-Seed and Digital Projection, the microLED video wall category in the U.S. has seen four new market entrants within the last three years. This includes Just Video Walls (JVW) (and its later-released brand Lunar Walls),Spain-based ZION and now DreamWall, with the running throughline between all four being extensive dealer support and extreme customization across the brands, signaling the challenges and opportunity that yet lie within the category.
