Takeaways
- Loewe is entering an exclusive partnership for retail distribution in the Mid-Atlantic region with Gramophone and World Wide Stereo.
- The deal will see Loewe stellar OLED TVs sold through both firms’ retail storefronts.
- Flagship launches will be celebrated through two separate events held for each respective company.
Loewe Technology is continuing its North American expansion with some interesting news regarding two big names in custom integration (CI). As of May 12, 2026, Loewe has entered an exclusive partnership with World Wide Stereo and Gramophone for its stellar (that’s the product name, not a descriptor) OLED TV line to be showcased at each firm’s retail locations.
CE Pro readers will note that Gramophone and World Wide Stereo agreed to enter a “strategic partnership” in May 2024, effectively merging the two companies while both continue to operate independently. At the time, a significant focus of the deal was being able to expand on brick-and-mortar operations.
As of today, World Wide Stereo in Pennsylvania and Gramophone in Maryland operate seven showrooms in total across the Mid-Atlantic region.
What’s happening with Gramophone and World Wide Stereo under the Loewe partnership
As part of the Loewe partnership, Gramophone and World Wide Stereo will be the brand’s exclusive regional dealers to offer its stellar OLED TV line.
These flagship partnerships will be celebrated with launch events that showcases the display technology of the stellar OLED collection.
On Saturday, May 16th, World Wide Stereo’s new Experience Center in Wayne, PA will host an event coinciding with the PGA Championship’s arrival at the area’s legendary Aronimink Golf Club with guests experiencing live golf coverage on Loewe’s stellar displays.
On Sunday, June 7th, Gramophone will co-host an exclusive live viewing event at the Kent Island Yacht Club aligned around the iconic Monaco Grand Prix.
Both events will feature product demonstrations and consumer giveaways of the Loewe stellar OLED TV.
Loewe’s planned network of retail locations
As Loewe continues to grow its North American presence, the company has begun to place a significant emphasis on developing a carefully crafted retail strategy. The goal, according to Loewe is to help “showcase Loewe products in dedicated, brand-aligned environments.
Loewe states both Gramophone and World Wide Stereo were chosen based on their retail locations in addition to both offering “the finest technology, custom design and expert integration services that align naturally with Loewe’s uncompromising standards.”
“All over the world, Loewe seeks out retail partners with expertise in premium home entertainment and custom integration that complement our brand,” said Jeff Costello, General Manager, Loewe North America. “World Wide Stereo and Gramophone have established themselves as the ‘crème de la crème’ of luxury AV destinations in the Mid-Atlantic region, and their exceptional showrooms provide the ideal environment to demonstrate what the award-winning Loewe stellar line can truly do.”
That decision to partner with Gramophone may even be even more apropos, given recent news, considering the firm just bought a 70,000-square-foot complex with the intention of turning a sizeable chunk of it into showcases.
More information on Loewe’s stellar line
Introduced to the US at CES 2026, Loewe’s stellar OLED TV combines ultra-slim 4K OLED panels with advanced MLA technology, support for HDR formats and high brightness, contrast and color accuracy.
Currently, the line is available in seven screen sizes starting at 42-inch ($4,995), 48-inch ($5,995), 55-inch ($6,495), 65-inch ($8,995), 77-inch ($14,995), 83-inch ($22,995), and 97-inch ($45,000).
Each stellar OLED display is framed in brushed aluminum with select models featuring a distinctive concrete back panel in two finishes, integrated high-performance sound, and on-board recording storage making it as much a design element as a technological centerpiece.
Every television is designed, engineered, and manufactured at Loewe’s headquarters in Kronach, Germany, and individually color-calibrated for true-to-life picture quality.
