Key Points
- ADT has launched ADT Blu, a new DIY home security platform featuring self-installation, app-based control and optional 24/7 professional monitoring.
- The system supports modular expansion over time, with standalone cameras starting at $69 and bundled packages ranging from $249 to $389.
- ADT Blu will be sold through Amazon, ADT.com and phone sales, reflecting the company’s push further into the growing self-install smart home security market.
ADT has introduced ADT Blu, a new self-installed home security platform that expands the company’s presence in the growing DIY security category while maintaining ties to its traditional professionally monitored security business.
Announced May 20, the system is designed to be installed and managed by homeowners through the company’s ADT+ mobile app without requiring long-term contracts or technician visits. According to ADT, the platform allows users to arm and disarm systems, view live camera feeds, receive alerts, access AI-powered video features and communicate through connected cameras directly from the app.
The launch represents a broader push by ADT into the self-install segment of the residential security market, which has increasingly been shaped by app-driven smart home ecosystems and standalone camera products sold through retail and e-commerce channels.
ADT says ADT Blu is intended to combine DIY simplicity with the ability to scale into a more comprehensive security system over time. Users can add devices and sensors as needed and choose between self-monitoring or activating ADT’s 24/7 professional monitoring services.
The company says standalone cameras will start at $69, while bundled system packages will range from $249 to $389. Customers will also have the option to customize systems based on the needs of their homes.
ADT plans to distribute ADT Blu through multiple channels, including Amazon, ADT.com and phone sales. The company says the platform is intended to simplify the purchase and onboarding experience for consumers already accustomed to buying smart home products online.
For the custom integration industry, the launch highlights the continued convergence between traditional professionally monitored security providers and the broader DIY smart home market, where flexibility, app control and scalable ecosystems have become increasingly important purchasing factors.
