- Devialet expands U.S. reach: The French audio company has partnered with Sell Thru Sales to grow its presence with custom integrators and high-end audio retailers across North America.
- Focus on CI channel: Sell Thru will oversee regional sales representatives as Devialet promotes products including the Phantom Ultimate speakers and Dione soundbar to the integration market.
- CEDIA Expo debut planned: Devialet says it will unveil a new product designed specifically for custom integrators at CEDIA Expo 2026.
Devialet is expanding its U.S. sales infrastructure through a new partnership with sales representative firm Sell Thru Sales, a move the French audio company says will help broaden its reach among custom integrators and high-end audio retailers.
Announced July 9, the agreement names Oceanport, N.J.-based Sell Thru Sales as Devialet’s master representative agency for the U.S. The firm will oversee the selection, management and support of regional sales representatives as Devialet looks to build on what it describes as multiple years of double-digit growth.
Led by industry veterans Dan Beggs and Dan Mangan, Sell Thru Sales represents a range of consumer electronics manufacturers and will focus on expanding Devialet’s presence across both the custom integration and specialty audio channels.
“We’re delighted to be partnering with Sell Thru as we continue advancing our mission in the North American market,” said Rodrigo Arrambide, general manager for the Americas at Devialet. “With Sell Thru’s deep connections and strong record in the custom integrator and high-end audio sectors, this partnership will help open new markets and expand our presence in the U.S., all while maintaining the level of support our partners expect.”
According to Arrambide, Devialet had been considering a broader U.S. sales expansion for some time, with the company’s recent growth making the timing appropriate.
Beggs said retailer demand for the Devialet brand has increased in recent years, citing growing awareness of the company’s audio engineering and product design.
Focus on Custom Integration Products
For the custom integration market, Devialet highlighted its Phantom Ultimate speaker lineup and Dione soundbar as key products.
Introduced earlier this year, the Phantom Ultimate series includes flagship 108 dB and compact 98 dB models. The speakers feature expanded connectivity intended to support whole-home audio installations and are available in three finishes.
The Dione soundbar is designed for home theater and media room installations, combining immersive audio performance with an installation-friendly form factor.
Devialet’s broader product portfolio also includes the Astra integrated amplifier, Mania portable speaker and Gemini II true wireless earbuds.
CEDIA Expo Plans
The company also confirmed it will exhibit at CEDIA Expo 2026, taking place Sept. 1-4 at the Colorado Convention Center in Denver. Devialet said it plans to introduce a new product designed specifically for the custom integration market during the show.
