ASCENDO is Introducing an All-New Speaker Technology for Immersive Cinema

Using radiating surface technology, ASCENDO says the Panoramic Surface delivers greater tonal consistency across the space without spikes in loudness closer to the speaker.
Published: August 24, 2026

Immersive audio fans rejoice, because ASCENDO has a new speaker coming out custom built for home theaters. The Panoramic Surface On-Wall is an entirely new loudspeaker from the company designed around a proprietary full-range composite radiating surface technology, and integrators will be able to see it first at CEDIA Expo 2026, Sound Room 10.

According to ASCENDO, the composite radiating surface technology the Panoramic Surface uses is engineered specifically to deliver wide-area sound coverage with minimal visual impact, allowing the loudspeaker to behave less like a conventional loudspeaker at high frequencies and more like a controlled acoustic surface.

The result is wide and continuous radiation characteristic, which ASCENDO says extends to nearly 180 degrees into the high-frequency range, up to 20 kHz.

That should translate to greater tonal consistency across multiple seats, less audible variation between on-axis and off-axis positions, more evenly distributed height information and surround effects that are less tied to the physical location of each loudspeaker, making for an overall more immersive listening experience.

Additionally, because Panoramic Surface is intended to operate near the wall or ceiling surface, ASCENDO touts that the design can greatly reduce front-boundary SBIR (speaker-boundary interference response), a common issue with angled or off-surface-mounted loudspeakers.

Instead of introducing unnecessary reflection paths and associated comb-filtering artifacts, Panoramic Surface is designed to integrate naturally with the architectural surface while maintaining broad, consistent high-frequency coverage.

Why Integrators Should Take Note

Because the speaker distributes its output across a radiating surface, a listener seated closer to a surround or height channel does not experience the sharp rise in perceived loudness that occurs with traditional speakers, giving installers more freedom to place seats near individual channels without introducing level imbalance.

Combined with improved integration with architectural surfaces, the speakers aim to offer greater system design flexibility overall while still maintaining strong, immersive performance.

ASCENDO and the Panoramic Surface On-Wall at CEDIA Expo 2026

ASCENDO will demonstrate Panoramic Surface and its latest immersive audio technologies at CEDIA Expo 2026, integrating into a scalable, luxury home cinema system alongside SR10 partners AcustiMOD, Christie (Luxury Distribution Group), madVR Labs, Moovia (Sutherland AV Marketing), Storm Audio, and Seymour-Screen Excellence.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series