Mark Goldman Joins Sutherland AV Marketing as ASCENDO Vice President of Sales

In his new role at Sutherland AV Marketing, Goldman will work closely with dealers, integrators and home cinema designers across the U.S. and Canada.
Published: July 30, 2026

Sutherland AV Marketing has announced the appointment of Mark Goldman as Vice President of Sales for ASCENDO.

In his new role at Sutherland AV Marketing, Goldman will work closely with dealers, integrators and home cinema designers across the U.S. and Canada to grow ASCENDO’s dealer network while supporting existing partners with sales, training and technical resources.

About Mark Goldman

Goldman boasts over three decades of experience spanning luxury retail, custom integration, manufacturing and executive sales leadership with a combination of technical expertise, business knowledge and long-standing industry relationships Sutherland AV says leaves him well suited for the position of Sales VP.

“Mark is one of the most respected professionals in our industry, and I knew he was the ideal person for this role,” said Sutherland. “He has earned the trust of dealers, manufacturers, and integrators over decades through his integrity, product knowledge, and dedication to helping partners succeed. We’re thrilled to welcome him to the team.”

Goldman’s career began at Sound Components in Coral Gables, Florida, where he founded the company’s custom integration division. He later served as Director of Sales for Wilson Audio Specialties before acquiring Sound Components and operating the company for 20 years. Under his leadership, Sound Components became one of the nation’s premier high-performance audio dealers and, at the time, the largest Wisdom Audio dealer in the United States.

After selling Sound Components, Goldman joined AUDIOVISIONS in Los Angeles, one of the country’s leading luxury residential technology integration firms, in an executive leadership role. He later became Vice President of Sales for PRO Audio Technology, where he helped expand the company’s presence among the industry’s top custom integrators.

During his tenure, he collaborated on the design of numerous reference-level Dolby and DCI-certified theaters and provided hands-on calibration. He also played a key role in establishing PRO Audio Technology’s partnership with the HTSA buying group.

 About ASCENDO

ASCENDO has earned worldwide recognition for challenging conventional loudspeaker design through engineering-first innovation and uncompromising performance. From its reference point-source loudspeakers and cardioid technologies to the industry’s most comprehensive lineup of infrasonic subwoofers, ASCENDO designs immersive audio systems that deliver extraordinary dynamics, precision, and realism.

Combined with transparent engineering practices, complete published performance measurements, and a purpose-built approach to private cinema, ASCENDO has become the brand of choice for the world’s most ambitious home theater projects.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series