Fortress Seating has announced a new partnership with Directly AV. Under this partnership, Directly will take responsibility for developing the company’s international sales and marketing strategy outside North America.
Fortress and Directly AV will work closely with existing partners in individual countries and territories, building on those relationships while identifying new opportunities to support Fortress and its continued international growth.
In speaking on the partnership, Gabi Wolper, President of Fortress Seating, said:
“We’ve known Mike for many years and he understands both Fortress and the international custom installation market extremely well. We have some great relationships around the world and this partnership is about building on those while looking at where we can do things differently and grow the business.
“We want to get closer to our international dealers, make it easier for them to work with Fortress and ultimately make sure we’re giving them the best possible opportunity to specify and sell our products.”
Mike Beatty, Founder and Managing Director of Directly AV, added:
“I’ve known Gabi and Fortress for a long time, so I’m genuinely excited about what we can do together. Fortress has an incredible reputation for home theater seating, but there’s so much more to the company than many people realize.
“Our job is to help tell that story, get closer to the international dealer community and ultimately help more projects choose Fortress.”
