Every year, the CE Pro 100 asks integrators to do something that most privately held businesses are naturally hesitant to do: share revenue figures and publicly quantify the size of the companies they’ve spent years building. The fact that more than 100 firms participated this year speaks not only to the credibility of the list itself, but also to an industry that, despite ongoing market shifts, continues to show a strong level of confidence and stability. At the same time, a closer look at the numbers reveals a far more layered and complex picture than the headline totals alone might suggest.
On paper, the 2026 CE Pro 100 represents more than $8.2 billion in combined revenue, which immediately gives the impression of an enormous and rapidly expanding market. However, that figure changes significantly once ADT and Vivint are removed from the equation, since both companies operate at a fundamentally different scale and business model than a traditional custom integration firm. Without those two national players, the remaining companies account for just under $1 billion in combined revenue, and nearly half of that total comes from only the top 10 firms on the list. What emerges is an industry where a relatively small number of companies occupy the upper tier, while the majority of integrators continue operating as smaller, highly specialized businesses built around reputation, service, and long-term client relationships.
An Industry Built on Smaller, Experienced Businesses
The range between the largest and smallest firms on the list reinforces that reality. Outside of the top three companies, the highest-ranking firm reported approximately $151.8 million in revenue, while the lowest company on the list came in just above $1 million. The median revenue figure settled around $4.7 million, which arguably paints the clearest picture of the custom integration industry as it actually exists day to day. Most firms are not large regional enterprises or national operations. Instead, they are experienced, relationship-driven companies that have carved out sustainable businesses by staying focused on a specific market, maintaining a strong reputation, and operating with relatively lean teams.
The median CE Pro 100 company employs 17 people, has been in business for more than 20 years, and operates from a single location. Those statistics suggest an industry filled with mature businesses that are often intentionally designed to remain manageable rather than aggressively scaled. While it is relatively easy to launch an integration company, expanding beyond a certain size requires an entirely different operational structure that includes formal management layers, larger service departments, dedicated project infrastructure, and a willingness to sacrifice margin in pursuit of long-term growth. Many owners ultimately decide that the trade-off simply is not worth it, particularly when their existing model is already profitable and sustainable.
Residential Work Still Overwhelmingly Defines the Market
The data also reinforces how heavily residential-focused the industry remains despite years of discussion surrounding commercial diversification. Of the nearly 50,000 projects completed by CE Pro 100 companies in 2025, roughly 89% were residential installations, amounting to approximately 44,800 homes compared to about 5,500 commercial projects. Although many integrators continue exploring commercial opportunities, the custom integration industry is still overwhelmingly centered around designing and supporting technology experiences inside private residences.
A More Disciplined Post-Pandemic Environment
The numbers also reflect an industry that appears to be settling into a more measured and disciplined phase following the unusual growth cycle created during the pandemic years. Demand surged during that period, project backlogs expanded dramatically, and supply chain delays often created conditions where customers were willing to wait months for products and installations. That environment no longer exists, and the 2026 CE Pro 100 data instead points toward companies that are prioritizing operational efficiency, process refinement, recurring revenue opportunities, and long-term predictability over aggressive top-line growth. Profitability and stability increasingly appear to be replacing rapid expansion as the primary focus for many firms.
Ecosystems Continue to Shape the Brand Landscape
That same sense of maturity and consistency appears throughout the Brand Analysis data as well. Across more than 60 tracked categories, platform ecosystems continue to strengthen their hold on the market because integrators naturally gravitate toward brands that fit within the systems and workflows they already know well. Companies such as Control4, Crestron, and Savant continue showing up across multiple categories because once an integrator commits to a platform, that familiarity tends to influence purchasing decisions throughout an entire project. Challenging those ecosystems in any single category requires competing not only against the product itself, but also against years of installer training, programming familiarity, and operational integration.
An Industry Settling into Maturity
The broader takeaway from both the CE Pro 100 and Brand Analysis is not necessarily that the industry is experiencing dramatic disruption or rapid reinvention, but rather that it is continuing to mature into a more disciplined and self-aware market. The largest firms continue getting larger, many smaller firms are becoming increasingly intentional about how they operate, and the brands seeing the greatest success are often the ones that have earned long-term trust from the integration community. Altogether, the data describes an industry that understands its strengths, recognizes its limitations, and appears increasingly focused on building sustainable businesses designed for consistency rather than volatility.
