It’s often easy to fall into autopilot mode and coast through the workday, but by focusing on avoiding the ‘crappy first draft’ integrators can raise customer satisfaction and avoid costly mistakes.
Author Profile
Pete Baker
Pete Baker is a dynamic, sales and marketing professional with over 30 years of global experience, successfully maximizing product sales and driving revenue growth in the CE industry. He began his career as a licensed low voltage technician and contractor. He has worked on thousands of systems. He was the founder and CEO of Custom Home Integration, a leading installation firm that he created and later sold.
Mr. Baker has had numerous successful roles in the industry: President of several leading Integration companies, Licensed Low Voltage Technician, System Designer, Programmer, Keynote speaker, CEDIA Subject Matter Expert, guest contributor for a dozen different publications worldwide, International Sales Manager for several CE Brands, and VP of Sales and Marketing for a major Control System Manufacturer.
Now, Mr. Baker is the President of The BIG Corp, Baker International Group. BIG is a Global Sales Rep and Business Development agency, providing exceptional support to the finest brands in Consumer Electronics. He is also the founder of CE Business Academy, providing quality education to CE Professionals Worldwide. Check out his website here: http://www.thebigcorp.com/
Pete Baker's Recent Articles
We All Work For Sales: How Good Customer Experiences Can Lead to Growth
Industry expert Pete Baker shares two recent experiences that highlight the importance of good customer service, and how that service requires every employee to buy-in and have a healthy mindset.
3 Ways to Make Sure You’re Receiving Proper Value for Your Experience
Many integrators don’t properly value the services they provide, so here are 3 good ways to reevaluate how to price your experience and craftsmanship when discussing a project.
4 Effective Strategies to Help Pivot Your Integration Business in 2021
Now that a new year is upon us, integrators should seriously consider pivoting to a new image and develop alternate revenue streams.
6 Ways to Achieve Greater Business Success Via Effective Communication
While most integrators understand the importance of communicating with clients, many business owners would be wise to listen to these time-tested communication strategies.
4 Ways to Improve Your Integration Business During the Coronavirus Pandemic
The coronavirus pandemic has caused many businesses to fail this year, but most integrators are still in position to improve their businesses while customers work remotely.
5 Tips for Selling Smart Home Technology to Baby Boomers
While some Baby Boomers dismiss smart home technology as overly complicated, if approached correctly, the group can be a loyal and lucrative source of business for many integrators.
How to Delight Your Prospects, Even if They Don’t Become a Customer
While every business wants to win over every prospect, the more important thing for business owners to consider is how to make each meeting impactful for each prospect.
Why Electricians Should Focus More on Technology Wiring
The smart home market’s growth means more electricians entering the low-voltage industry and partnering with CE pros. That’s a good thing!