The COVID-19 pandemic has led many professionals to seek out a new career, so here are a few tips AV industry members can use to find a new landing spot.
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Pete Baker

Pete Baker's Recent Articles
4 Lessons Integrators Must Learn to Improve at Cold Calling Potential Customers
By focusing on what benefits integrators have to offer to customers, integrators can continually improve on their cold calling skills and eventually earn more projects as a result.
3 Ways to Cleverly Avoid the ‘Crappy First Draft’ When Making Decisions
It’s often easy to fall into autopilot mode and coast through the workday, but by focusing on avoiding the ‘crappy first draft’ integrators can raise customer satisfaction and avoid costly mistakes.
We All Work For Sales: How Good Customer Experiences Can Lead to Growth
Industry expert Pete Baker shares two recent experiences that highlight the importance of good customer service, and how that service requires every employee to buy-in and have a healthy mindset.
3 Ways to Make Sure You’re Receiving Proper Value for Your Experience
Many integrators don’t properly value the services they provide, so here are 3 good ways to reevaluate how to price your experience and craftsmanship when discussing a project.
4 Effective Strategies to Help Pivot Your Integration Business in 2021
Now that a new year is upon us, integrators should seriously consider pivoting to a new image and develop alternate revenue streams.
6 Ways to Achieve Greater Business Success Via Effective Communication
While most integrators understand the importance of communicating with clients, many business owners would be wise to listen to these time-tested communication strategies.
4 Ways to Improve Your Integration Business During the Coronavirus Pandemic
The coronavirus pandemic has caused many businesses to fail this year, but most integrators are still in position to improve their businesses while customers work remotely.
5 Tips for Selling Smart Home Technology to Baby Boomers
While some Baby Boomers dismiss smart home technology as overly complicated, if approached correctly, the group can be a loyal and lucrative source of business for many integrators.