Author Profile

Pete Baker

Pete Baker is a dynamic, sales and marketing professional with over 30 years of global experience, successfully maximizing product sales and driving revenue growth in the CE industry. He began his career as a licensed low voltage technician and contractor. He has worked on thousands of systems. He was the founder and CEO of Custom Home Integration, a leading installation firm that he created and later sold. Mr. Baker has had numerous successful roles in the industry: President of several leading Integration companies, Licensed Low Voltage Technician, System Designer, Programmer, Keynote speaker, CEDIA Subject Matter Expert, guest contributor for a dozen different publications worldwide, International Sales Manager for several CE Brands, and VP of Sales and Marketing for a major Control System Manufacturer. Now, Mr. Baker is the President of The BIG Corp, Baker International Group. BIG is a Global Sales Rep and Business Development agency, providing exceptional support to the finest brands in Consumer Electronics. He is also the founder of CE Business Academy, providing quality education to CE Professionals Worldwide.

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Pete's Latest Posts

4 Ways to Establish Your Value to Customers

Pete Baker shares some lessons he learned the hard way over his integration career, like identifying your target customer and being sure to determine and defend your company’s value.

Pete Baker · August 9, 2019

4 Ways to Improve Internal Staff Communication

80% of organizational problems can be traced back to poor communication, resulting in detachment, anger, resentment, attrition and lack of dedication to the company.

Pete Baker · March 6, 2019

What Business Failures Can Teach Your CE Company

Pete Baker suggests reflecting on successes as often as failures, and always ‘preparing for the storm’ before it happens.

Pete Baker · October 30, 2018

How to Learn from Airbnb and Give Customers a ‘7 Star Experience’

Pete Baker suggests integrators learn a lesson from the wildly successful company Airbnb and find out what they can do to provide their customers with a ‘7 star’ experience.

Pete Baker · August 7, 2018

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