Author Profile

Pete Baker

Pete Baker

Pete Baker is a dynamic, sales and marketing professional with over 30 years of global experience, successfully maximizing product sales and driving revenue growth in the CE industry. He began his career as a licensed low voltage technician and contractor. He has worked on thousands of systems. He was the founder and CEO of Custom Home Integration, a leading installation firm that he created and later sold. Mr. Baker has had numerous successful roles in the industry: President of several leading Integration companies, Licensed Low Voltage Technician, System Designer, Programmer, Keynote speaker, CEDIA Subject Matter Expert, guest contributor for a dozen different publications worldwide, International Sales Manager for several CE Brands, and VP of Sales and Marketing for a major Control System Manufacturer. Now, Mr. Baker is the President of The BIG Corp, Baker International Group. BIG is a Global Sales Rep and Business Development agency, providing exceptional support to the finest brands in Consumer Electronics. He is also the founder of CE Business Academy, providing quality education to CE Professionals Worldwide. Check out his website here:

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Pete's Latest Posts

3 Ways to Make Sure You’re Receiving Proper Value for Your Experience

Many integrators don’t properly value the services they provide, so here are 3 good ways to reevaluate how to price your experience and craftsmanship when discussing a project.

Pete Baker · April 02, 2021

4 Effective Strategies to Help Pivot Your Integration Business in 2021

Now that a new year is upon us, integrators should seriously consider pivoting to a new image and develop alternate revenue streams.

Pete Baker · January 25, 2021

6 Ways to Achieve Greater Business Success Via Effective Communication

While most integrators understand the importance of communicating with clients, many business owners would be wise to listen to these time-tested communication strategies.

Pete Baker · October 21, 2020

4 Ways to Improve Your Integration Business During the Coronavirus Pandemic

The coronavirus pandemic has caused many businesses to fail this year, but most integrators are still in position to improve their businesses while customers work remotely.

Pete Baker · October 05, 2020

5 Tips for Selling Smart Home Technology to Baby Boomers

While some Baby Boomers dismiss smart home technology as overly complicated, if approached correctly, the group can be a loyal and lucrative source of business for many integrators.

Pete Baker · April 20, 2020

How to Delight Your Prospects, Even if They Don’t Become a Customer

While every business wants to win over every prospect, the more important thing for business owners to consider is how to make each meeting impactful for each prospect.

Pete Baker · April 07, 2020

Why Electricians Should Focus More on Technology Wiring

The smart home market’s growth means more electricians entering the low-voltage industry and partnering with CE pros. That’s a good thing!

Pete Baker · November 22, 2019

AV Business Sense: Don’t Be Afraid to Change Your Perspective

It’s often easy to rest on your laurels when running a successful business, but sometimes a shift in perspective can create a whole new world of opportunities. Don’t miss out!

Pete Baker · October 29, 2019

4 Ways to Establish Your Value to Customers

Pete Baker shares some lessons he learned the hard way over his integration career, like identifying your target customer and being sure to determine and defend your company’s value.

Pete Baker · August 09, 2019

4 Ways to Improve Internal Staff Communication

80% of organizational problems can be traced back to poor communication, resulting in detachment, anger, resentment, attrition and lack of dedication to the company.

Pete Baker · March 06, 2019