At the core of their business, integrators should be able to answer the ‘who, what, why, and how’ questions that set them apart and will compel more prospects to hire them.
Pete Baker
Pete Baker is a dynamic, sales and marketing professional with over 30 years of global experience, successfully maximizing product sales and driving revenue growth in the CE industry. He began his career as a licensed low voltage technician and contractor. He has worked on thousands of systems. He was the founder and CEO of Custom Home Integration, a leading installation firm that he created and later sold.
Mr. Baker has had numerous successful roles in the industry: President of several leading Integration companies, Licensed Low Voltage Technician, System Designer, Programmer, Keynote speaker, CEDIA Subject Matter Expert, guest contributor for a dozen different publications worldwide, International Sales Manager for several CE Brands, and VP of Sales and Marketing for a major Control System Manufacturer.
Now, Mr. Baker is the President of The BIG Corp, Baker International Group. BIG is a Global Sales Rep and Business Development agency, providing exceptional support to the finest brands in Consumer Electronics. He is also the founder of CE Business Academy, providing quality education to CE Professionals Worldwide. Check out his website here: http://www.thebigcorp.com/
Pete Baker's Latest Posts
Forget First Impressions, Are You Making a Good Last Impression?
Everyone talks about making great first impressions on prospective clients, but last impressions are just as important.
Is Your Company Sitting on a One-Legged Stool?
Reinforce your integration company’s foundation by considering your product portfolio, how you can garner recurring revenue, and creating more touchpoints with clients.
Is Now Time to Add ‘Light Commercial’ Projects to Your Portfolio?
With housing starts and renovations dipping, and consumers spending more on entertainment and restaurants again, it’s a ripe time to explore light commercial/resimercial markets & prospects.
How Can We Elevate Professionalism in the Custom Integration Industry?
Poor experiences that deter prospective clients can be reduced with more certifications and education; suppliers vetting their dealers; and greater accountability.
How Integrators Can Hardwire Resilience into Their Business
Is your integration business healthy enough to withstand a fatal blow? Pete Baker looks at ways of cultivating resilience through operations.
3 Lessons to Integrators for Finding Business Opportunities
It doesn’t take a global crisis to experience a downturn, and when it comes, it pays (literally) to know how to overcome it.
Solving These 3 Common Client Situations Can Lead to Sustainable Revenue Growth
There are a lot of reasons why integrators can’t grow revenues, Pete Baker outlines some ways dealers can overcome three common hurdles.
Boosting Custom Electronics Sales with Superfans
Never take your custom electronics customers for granted, whether you’re interacting with prospective, or far along in the sales funnel.
3 Tips for Making a Career Change During the COVID-19 Pandemic
The COVID-19 pandemic has led many professionals to seek out a new career, so here are a few tips AV industry members can use to find a new landing spot.
4 Lessons Integrators Must Learn to Improve at Cold Calling Potential Customers
By focusing on what benefits integrators have to offer to customers, integrators can continually improve on their cold calling skills and eventually earn more projects as a result.
3 Ways to Cleverly Avoid the ‘Crappy First Draft’ When Making Decisions
It’s often easy to fall into autopilot mode and coast through the workday, but by focusing on avoiding the ‘crappy first draft’ integrators can raise customer satisfaction and avoid costly mistakes.
