With housing starts and renovations dipping, and consumers spending more on entertainment and restaurants again, it’s a ripe time to explore light commercial/resimercial markets & prospects.
Pete Baker's Recent Articles
Poor experiences that deter prospective clients can be reduced with more certifications and education; suppliers vetting their dealers; and greater accountability.
Is your integration business healthy enough to withstand a fatal blow? Pete Baker looks at ways of cultivating resilience through operations.
It doesn’t take a global crisis to experience a downturn, and when it comes, it pays (literally) to know how to overcome it.
There are a lot of reasons why integrators can’t grow revenues, Pete Baker outlines some ways dealers can overcome three common hurdles.
Never take your custom electronics customers for granted, whether you’re interacting with prospective, or far along in the sales funnel.
The COVID-19 pandemic has led many professionals to seek out a new career, so here are a few tips AV industry members can use to find a new landing spot.
By focusing on what benefits integrators have to offer to customers, integrators can continually improve on their cold calling skills and eventually earn more projects as a result.
It’s often easy to fall into autopilot mode and coast through the workday, but by focusing on avoiding the ‘crappy first draft’ integrators can raise customer satisfaction and avoid costly mistakes.