Never take your custom electronics customers for granted, whether you’re interacting with prospective, or far along in the sales funnel.
Pete Baker's Recent Articles
The COVID-19 pandemic has led many professionals to seek out a new career, so here are a few tips AV industry members can use to find a new landing spot.
By focusing on what benefits integrators have to offer to customers, integrators can continually improve on their cold calling skills and eventually earn more projects as a result.
It’s often easy to fall into autopilot mode and coast through the workday, but by focusing on avoiding the ‘crappy first draft’ integrators can raise customer satisfaction and avoid costly mistakes.
Industry expert Pete Baker shares two recent experiences that highlight the importance of good customer service, and how that service requires every employee to buy-in and have a healthy mindset.
Many integrators don’t properly value the services they provide, so here are 3 good ways to reevaluate how to price your experience and craftsmanship when discussing a project.
Now that a new year is upon us, integrators should seriously consider pivoting to a new image and develop alternate revenue streams.
While most integrators understand the importance of communicating with clients, many business owners would be wise to listen to these time-tested communication strategies.
The coronavirus pandemic has caused many businesses to fail this year, but most integrators are still in position to improve their businesses while customers work remotely.