There are a lot of reasons why integrators can’t grow revenues, Pete Baker outlines some ways dealers can overcome three common hurdles.
Author Profile
Pete Baker
Pete Baker is a dynamic, sales and marketing professional with over 30 years of global experience, successfully maximizing product sales and driving revenue growth in the CE industry. He began his career as a licensed low voltage technician and contractor. He has worked on thousands of systems. He was the founder and CEO of Custom Home Integration, a leading installation firm that he created and later sold.
Mr. Baker has had numerous successful roles in the industry: President of several leading Integration companies, Licensed Low Voltage Technician, System Designer, Programmer, Keynote speaker, CEDIA Subject Matter Expert, guest contributor for a dozen different publications worldwide, International Sales Manager for several CE Brands, and VP of Sales and Marketing for a major Control System Manufacturer.
Now, Mr. Baker is the President of The BIG Corp, Baker International Group. BIG is a Global Sales Rep and Business Development agency, providing exceptional support to the finest brands in Consumer Electronics. He is also the founder of CE Business Academy, providing quality education to CE Professionals Worldwide. Check out his website here: http://www.thebigcorp.com/
Pete Baker's Recent Articles
Boosting Custom Electronics Sales with Superfans
Never take your custom electronics customers for granted, whether you’re interacting with prospective, or far along in the sales funnel.
3 Tips for Making a Career Change During the COVID-19 Pandemic
The COVID-19 pandemic has led many professionals to seek out a new career, so here are a few tips AV industry members can use to find a new landing spot.
4 Lessons Integrators Must Learn to Improve at Cold Calling Potential Customers
By focusing on what benefits integrators have to offer to customers, integrators can continually improve on their cold calling skills and eventually earn more projects as a result.
3 Ways to Cleverly Avoid the ‘Crappy First Draft’ When Making Decisions
It’s often easy to fall into autopilot mode and coast through the workday, but by focusing on avoiding the ‘crappy first draft’ integrators can raise customer satisfaction and avoid costly mistakes.
We All Work For Sales: How Good Customer Experiences Can Lead to Growth
Industry expert Pete Baker shares two recent experiences that highlight the importance of good customer service, and how that service requires every employee to buy-in and have a healthy mindset.
3 Ways to Make Sure You’re Receiving Proper Value for Your Experience
Many integrators don’t properly value the services they provide, so here are 3 good ways to reevaluate how to price your experience and craftsmanship when discussing a project.
4 Effective Strategies to Help Pivot Your Integration Business in 2021
Now that a new year is upon us, integrators should seriously consider pivoting to a new image and develop alternate revenue streams.
6 Ways to Achieve Greater Business Success Via Effective Communication
While most integrators understand the importance of communicating with clients, many business owners would be wise to listen to these time-tested communication strategies.