While AV integrators always try to make sure their new employees fit the company culture, potential new hires should be doing the same thing.
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D. Craig MacCormack

D. Craig MacCormack's Recent Articles
How Integrators and Business Leaders Can Convince Reluctant Employees to Ditch WFH
Workplace trends expert Rick Grimaldi says the old-school command-and-control style of leadership doesn’t work anymore, and business leaders should instead entice employees with a collaborative and happy work environment.
Residential Integrators Can Benefit from Blockchain Tech and Cryptocurrency Adoption
Kunal Sawhney of Kalkine Group says AV integrators need to seriously consider their role in blockchain and get more involved.
How Integrators and Business Leaders Can Help Unhappy Employees
The nature of hybrid work has been tough on a lot of workers, but integrators and small business owners may be able to help ease the burden.
Crestron Masters Growth Continues, But Organizers Have Set Sights Higher
Crestron Masters 2021 attracts more than 3,000 virtual attendees, with organizers planning a return to a live venue for 2022.
Why Good Service Is Such a Critical Component of Modern AV Integration
The COVID-19 pandemic has meant less project-based work for AV integrators, but that downswing has helped foster deeper and more meaningful relationships between customers and integrators.
Is Your AV Business Prepared to Handle the Next Crisis?
As the coronavirus pandemic continues, business leaders should already be taking stock of what’s worked this year and think about what they’ll do when the next big problem arises.
RISE Spotlight Session to Highlight New Digital Signage Solutions
An upcoming RISE Spotlight session looks to highlight the myriad ways digital signage is moving out of corporate lobbies and malls into many vertical markets.
How Social Media Can Help Foster Long-Term Relationships with Customers
Many integrators use social media to advertise their company, but business consultant Tom Stimson says social media can also help build long-term relationships with customers.