Light Can Help You, a leading professional lighting design company that works with custom integrator partners, exhibited for the first time on the show floor at CEDIA Expo 2023, held at the Colorado Convention Center in Denver, Sept. 7-9. While Light Can Help You (LCHY) is well-known in the industry and has exhibited at other conferences, this was the first time at the big annual tradeshow for its nationally distributed team.
“We are finally ready to exhibit at CEDIA after years of building out our processes and systems to scale up for demand,” says Founding Designer David Warfel, “and I could not be more excited.”
“We needed to construct on-demand onboarding, deepen our bench for client introductions, and train additional design staff before we felt comfortable taking on an influx of new dealers, and that is all finally in place,” says Mark Langston, partner and Chief Lighting Advisor, LCHY.
Light Can Help You offers custom lighting design and documentation services through their nationwide network of Signature and Essential dealer partners, helping custom integration businesses navigate the emerging category with greater ease.
In addition to their top-notch deliverables and sales support, Light Can Help You also directly impacts sales enablement through online education, marketing tools, and trade partner CEUs. Their professional designers fill in the gaps for integrators, help customers make decisions, and deliver materials that accelerate the integration process.
“Lighting design and fixtures is not an easy category to master, and we are here to help integrators build confidence while they make sales,” says LCHY’s Warfel. “Our dealers added, on average, over $16 per square foot to their projects last year through fixture sales and design services with us. That’s not a small number!”
DMF Lighting, Light Can Help You Present ‘The Business of Lighting’ Session
In addition to manning the LCHY booth and having meaningful conversations with dealer attendees, Warfel also presented “The Business of Lighting,” a 90-minute session alongside Mike Libman of DMF Lighting Systems at this year’s CEDIA Expo.
The session offered practical advice and strategies for building and growing a profitable lighting fixture business. Libman and Warfel addressed the value of purchasing lighting through a custom integrator and outlined the value of lighting for each stakeholder.
Attendees also learned about the spectrum of the lighting business — which DMF has benefitted greatly from its entry into the custom integration space in the past few years, for instance — from fixture color quality to tailoring the best sales approach.
In addition to in-person education, Warfel and his team at LCHY have launched their online Dealer Learning Portal, new in 2023. The exclusive on-demand collection of over 40 micro-courses is available to their Signature dealer partners, with more units added regularly.
“We partner with custom integrators nationwide to help them grow in lighting fixture sales and navigate the complex and rapidly changing world of light,” says Warfel.
“Our Signature and Essential partners have access to training, education, and support that enables them to engage our lighting design process and assists them in providing quality performance fixtures to their projects.”
The LCHY Dealer Learning Portal offers a variety of online education courses tailored to the custom integration industry including lighting fundamentals, sales strategies, marketing tools, and trade partner CEUs.
“This is a unique resource to help integrators understand the growing business potential of lighting,” Langston says, “and how the math of getting into the lighting category works.”
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