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Houzz Survey: Outdoor Security Having a ‘Major Moment’

Annual Houzz survey shows security a top tech during remodeling, home assistants purchased by one in four remodelers.

Houzz Survey: Outdoor Security Having a ‘Major Moment’
Security features, especially outdoors, keeps climbing in popularity among homeowners who have or plan to remodel, according to an annual survey by Houzz.

Lisa Montgomery · June 5, 2019

Despite last year’s 10% increase in tariffs on imported building materials, home renovation figures remain healthy, according to the eighth annual Houzz and Home survey.

More than half of the 140,000 survey respondents spent a median of $15,000 in 2018 on remodeling projects; this year homeowners plan to begin with a spend of $10,000.

While smart home additions in 2018 ranked the lowest on the priority list when renovating—28% versus 88% who prioritized “improving the home design,” home security upgrades continued to gain traction.

The biggest jump came from outdoor security features, with a nearly 50% growth year over year, increasing from 9% in 2017 to 12% in 2018. 

The most popular outdoor security features added in 2018 were lighting (20%), irrigation (13%), security (12%), and audio/video/media (4%). Indoor security additions, meanwhile, recorded an annual growth of 20% over the past three years, with the median spend of $500.

Millennials Embrace Security, Focus on Bedrooms

Millennials (ages 25-39) are embracing security upgrades at a higher rate than Baby Boomers (24% versus 15%, respectively). They are also more likely to prioritize other types of smart technology, such as smart thermostats.

Another popular technology of home remodelers was a home assistant, with one in four purchasing one during a project. Other purchases of smart home gear triggered by a home renovation are smart light fixtures (17%), thermostats (15%), alarms or detectors (13%), and wireless doorbells, streaming media players and TV (each at 10%).

Baby Boomers (ages 55-74) and Gen Xers (ages 40-54) combined represented four of five renovating homeowners, with a median spend of $15,000 each.

Millennial homeowners represent 14 percent of renovators, with an average median spend of $10,000. Gen Zers (ages 18-24) entered the renovation market in 2018, accounting for a median spend of $7,000.

To which rooms were renovation dollars applied? No matter the generation, kitchens and bathroom accounted for the biggest spend (kitchens ranking first).

Read Next: Houzz Landscaping Study Shows Technology Plays Growing Role

The focus on the third most popular room to renovate differs by age, though. The master bathroom is favored by homeowners 55 and older, while the living room is prioritized by homeowners under 55. 

According to the survey, Millennials are more likely than Boomers to focus on bedroom and dining room updates.

Consistent with the previous three years, “wanting to do it all along” continued to be the top driver of home renovations in 2018 (57%), followed by a recent home purchase (26%).

“Addressing damage” in relation to either a home’s age (16%) or a natural disaster (6%) was another major driver of renovation activity in 2018. Nearly a third of renovating homeowners (29%) reported damage from a plumbing malfunction, a natural disaster or another event in the previous five years.

Water sensors, anyone?

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  About the Author

Lisa Montgomery has been a member of the CE Pro and Electronic House editorial teams for nearly 20 years; most of that time as the Editor of Electronic House. With a knack for explaining complex high-tech topics in terms that average consumers can understand, her style of writing resonates with people who are interested in adding electronic systems to their homes, but are unsure of the steps involved and the solutions available. From basic lighting control systems to full-blown automation systems, Lisa understands the home electronics market well, and is able to point consumers in the right direction on their quest for a smarter, more convenient, efficient and enjoyable home. Over the years, she has developed close relationships with key manufacturers and seasoned custom electronics professionals, giving her a keen sense of what home technologies are hot now and what is on the horizon. She shares this wisdom regularly through feature stories, product roundups, case studies technology spotlights and comprehensive guides and books. Have a suggestion or a topic you want to read more about? Email Lisa at lisa.montgomery@emeraldexpo.com

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  Article Topics

Security · Business · Research · News · Business · Houzz · Millennials · Water Detection · All Topics
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