The Performance audio brands Pro Audio Technology (PRO), and Theory Audio Design (Theory), have hired industry veteran, Ryan Porter, as U.S. residential applications and business development architect for the two companies.
PRO and Theory point out that Porter joins the organization bringing his 35 years of AV experience to the position.
“Having worked closely with Ryan over the past five years, I have been able to witness his thoughtful character, passion, enthusiasm, and breadth of AV knowledge firsthand. I have no doubt he will be a tremendous asset not only to our internal team, but most importantly, to our customers,” comments Paul Hales, PRO and Theory CEO.
Ryan Porter Brings Diverse Background to Role with PRO & Theory
According to the Calif.-based manufacturer, Ryan Porter’s passion for live sound began at a young age at church, school, and in community theater, which led him to study stage lighting and technical sound at Bakersfield College. After college, PRO and Theory point out that Porter landed a job with a home electronics retailer, which ignited a career path in AV. Back in 2007 Porter attended his first CEDIA Expo that he discovered his passion for custom integration, designing, and installing whole-home systems.
Since then PRO and Theory assert that Ryan Porter has continued to hone his expertise in residential AV by working at two established integration companies before joining Southern California independent manufacturer’s rep firm, ByDesign Vision and Sound Marketing (ByDesign), in 2020. As a regional sales representative Porter focused on territory growth, business development, and supporting both emerging and established firms. The high-performance audio brands also note that he played a pivotal role in designing and building out the new ByDesign experience center and training facility in Gardena, Calif.
While at ByDesign, Ryan Porter represented the PRO and Theory brands and the California company suggests he became an instant advocate for the products.
“I am an honest person and can only sell what I believe in. With PRO and Theory, it was a no brainer because the products speak for themselves in terms of build quality and performance,” adds Ryan Porter. “After many years of educating the Southern California market on the benefits of integrating PRO and Theory into their audio projects, it feels extremely natural and rewarding to step into my new role working directly with the brands. I am eager to start collaborating with and supporting our rep teams, dealers, and industry partners, driving success together all while expanding the brands’ national footprint.”
