The 8K Association (8KA), a not-for-profit trade organization composed of key technology companies in the consumer and professional 8K ecosystem, has unveiled its plan for a panel discussion and multifaceted demonstration area at the upcoming NAB (National Association of Broadcasters) 2025 trade event.
The trade organization boasts, its participation in the NAB 2025 show is another example of the 8KA’s ongoing efforts to promote the entire 8K content ecosystem, including recent developments in image capturing, processing, editing, encoding, decoding, distribution and both consumer and commercial displays.
“Over the past year, the 8K Association has continued to work tirelessly to promote all of the key aspects of the 8K content ecosystem. During this year’s NAB Show, we’re pleased to share the latest news about this with everyone across the industry,” says Bill Mandel, president, 8K Association.
The 8K Format’s Role in the in the Creative Process NAB 2025 Discussion
The 8K Association points out that it has assembled a panel of Hollywood experts who will engage in a discussion on a variety of topics, including some recent projects involving 8K scanning and mastering and its growing impact on motion picture restoration and archiving.
The panel session, titled 8K Technology and its Emerging Role in the Creative Process, will be moderated by Juan Reyes, the executive director of the 8K Association, and the association notes the rest of the panel includes Brad Collar, senior vice president, global archives & preservation services for Warner Bros. Discovery; Chris Gillaspie, film scanning director at Warner Bros. Discovery; and Greg Ciaccio, vice president, post production, original content & image capture at IMAX.
This exclusive NAB 2025 panel is scheduled from 10:40 a.m. to 11:10 a.m. on Monday April 7, as part of NAB’s Creator Lab presentations in Theater A, South Hall (SL9823).
To further illustrate how the 8K production workflow is dramatically expanding across the industry, the 8KA is also sponsoring a multifaceted exhibit and demonstration area in the LVCC West Hall (#W3942).
Companies participating in this NAB 2025 effort include Samsung (8K televisions), AMD (8K 120Hz gaming over HDMI), 4BY4 (8K upscaling and video optimization), BZB GEAR (8k splitters, switchers and extenders) and WyreStorm (8K HDMI certified cables). All of these demonstrations will be conducted using a variety of compelling content.
Additionally, in cooperation with content creators SAVG Studio and 4BY4, the Association has developed two new 8K “sizzle reels“ which will be available for industry use.
