09.18.2008 — Memorex is doing its part to lower Blu-ray prices with the upcoming release of its MVBD-2510 Blu-ray player.

The MVBD-2510 features 1080p playback at either 24p or 60p frame rates and Bonus View 1.1. (via Engadget HD)

Audio playback includes: Dolby TrueHD, Dolby Digital Plus, and DTS-HD High Resolution Audio decoding and bit stream output, as well as Master Audio bit stream output.

The MVBD-2510 also includes 7.1 HDMI digital audio output and 5.1 analog audio output.

The player will be available in November for $269. It certainly correlates with the recent reports of Blu-ray prices dropping. Then again, the Blu-ray Disc Association doesn't foresee the prices dropping anytime soon.

"Our customers want products that bring entertainment into their homes, but at a family-friendly price," says Carla Pihowich, Memorex brand director.

"With this in mind, we have introduced a Blu-ray Disc player that offers consumers the full high-definition viewing experience, but at a price that almost anyone can afford.

"The high-definition movie experience, with its sharp details and amazing sound quality, is one that brings families and friends together."