Millennials

All In Millennials

Basement Remodeling Strategy Feeds Integrator’s RMR

Lelch Audio Video uses strong marketing techniques, specializes in basement remodeling, and embraces responsive service plans to target Millennials.

Jason Knott · February 15, 2018

Affluent Millennials, Home Tech and Chilling Lessons from Wealth Management Industry

J.D. Power survey suggests wealth-management firms are ignoring ’emerging affluent Millennials’, causing the generation to move to online investment vehicles. Custom home-technology pros be warned.

Julie Jacobson · November 22, 2017

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Parks Associates research indicates video doorbells will be more popular than voice-control products this 2017 holiday, and that millennials and Amazon Prime members will be key purchasers of CE and smart-home devices.

Julie Jacobson · November 17, 2017

Loxone Offers Smart-Home Control for ‘Everyman’

Home technology integrator and quasi-Millennial visits Loxone showroom to scope out the home control and automation system for his new home.

Josh Willits · October 23, 2017

Selling Smart-Home Systems to Mid-Market Consumers and Millennials

This home technology integrator says there’s a strong opportunity to market toward the mid-level consumer, Gen-X and Millennials who want smart-home technology but can’t afford a $100k control system.

Josh Willits · October 23, 2017

Houzz: First-Time Buyers Want More Smart Home Tech

It’s official. A recent Houzz survey finds that first-time home buyers and millennials are more likely than any other group to prioritize smart home technology in new houses and renovations.

Lisa Montgomery · May 11, 2017

Control4 Gets Emojis for Home Automation Activities: ‘Kiss-Kiss’ for Romance Mode?

BlackWire launches emoji driver for Control4 home automation systems, wooing Millennials with icons they know and love.

Julie Jacobson · March 31, 2017

CEDIA Integrators Talk Sales Commissions, Millennial Slackers, Service Contracts

Leslie Shiner led CEDIA’s marathon “Work Smarter, Not Harder” workshop at ISE 2017, where she and top integrators shared tips on human resources, operations, sales and service.

Julie Jacobson · February 20, 2017

CE Pro’s 2017 State of the Industry Report

After a strong 2016 with 8.1% average growth, integrators look to keep momentum going for 2017. Now if only they can find technicians to hire.

January 13, 2017

Top Integrator Targets Millennials with New Content, E-Commerce Biz for Home Technology

Taking a page from Blue Apron and Warby Parker, Audio Advice launches e-commerce and content-marketing site to attract a broader audience to high-end audio and other home technologies.

Julie Jacobson · December 16, 2016