CE PRO'S FEATURED TOPIC: > OUTDOOR TECHNOLOGY

TOP STORY

solar carport

Lighting BOSS: Choosing the Right Lighting Vendor

Ryan Jaso of Lighting BOSS talks about the key values both new and experienced integrators should be looking for when finding a lighting vendor partner.

FEATURED RESOURCE

CEDIA Expo Logo

2024 Outdoor Technology Report

Download the report now to take a “deep dive” into the challenges of outdoor technology.

PRESENTED BY

Lighting Boss Logo Screen Innovations  Logo   Specialized Shading Systems  Logo Stealth Acoustics Logo   Draper Logo    Peerless AV  Logo 

Consumer Audio Needs a ‘Shot of Youth’: Lessons from Millennial Marketers

With Baby Boomers re-prioritizing their spending, the high-performance audio industry needs to appeal to younger audiences. Millennials (and the young-at-heart) who market high-quality music systems share their experiences and advice.

Mar 01, 2018

Basement Remodeling Strategy Feeds Integrator’s RMR

Lelch Audio Video uses strong marketing techniques, specializes in basement remodeling, and embraces responsive service plans to target Millennials.

Feb 15, 2018

Affluent Millennials, Home Tech and Chilling Lessons from Wealth Management Industry

J.D. Power survey suggests wealth-management firms are ignoring 'emerging affluent Millennials', causing the generation to move to online investment vehicles. Custom home-technology pros be warned.

Nov 22, 2017

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Parks Associates research indicates video doorbells will be more popular than voice-control products this 2017 holiday, and that millennials and Amazon Prime members will be key purchasers of CE and smart-home devices.

Nov 17, 2017

Loxone Offers Smart-Home Control for ‘Everyman’

Home technology integrator and quasi-Millennial visits Loxone showroom to scope out the home control and automation system for his new home.

Oct 23, 2017

Selling Smart-Home Systems to Mid-Market Consumers and Millennials

This home technology integrator says there's a strong opportunity to market toward the mid-level consumer, Gen-X and Millennials who want smart-home technology but can't afford a $100k control system.

Oct 23, 2017