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Trojan Horse Strategy May Help Integrators Sell More Projectors, Home Theater Tech

AV furniture cabinets enable integrators to provide a high-end home theater without distracting from the décor.

CE Pro Editors · October 26, 2021

How Integrators Can Sell More Products Via the Art of Presentation

Creating a perfect plan for an AV project requires more than designing a good system, and integrators who take the time to focus on their presentation materials may end up making more money.

CE Pro Editors · October 25, 2021

Parasol Parasol+ program

Parasol Introduces Parasol+Program for Dealers

The new Parasol+ dealer program provides integrators a choice of services that include marketing and operational efficiencies.

Robert Archer · October 25, 2021

Why Integrators Need Proper Legal Help When Dealing with Contracts

Integrators often make the same common mistakes when drawing up contracts for clients, so seeking out legal advice can help de-risk contracts and allow for smoother installation experiences.

Zachary Comeau · October 21, 2021

How to Accurately Determine Your Clients’ Smart Home Technology Budget

HTA Budget Calculator available as free tool on cepro.com to help integrators guide clients through smart home technology budgeting process.

Jason Knott · October 19, 2021

Are Integrators Designing Projects for Free?

There is an important line between submitting a basic proposal and creating a complete AV design for a client, so it’s critical to make sure integrators aren’t working for free.

CE Pro Editors · October 18, 2021

PSA, NSCA Research Details What Makes a Successful Integrator

The research, titled “Anatomy of a Successful MSP”, provides a blueprint for a profitable service business by analyzing how some integrators achieve success.

CE Pro Editors · October 07, 2021

integrator installs security system

Can You Eliminate Your Lead Technician Positions?

Integrator migrates away from lead technicians to project managers with positive results. Is that a formula you can repeat?

Jason Knott · October 06, 2021

4 Tech Trends for Integrators to Follow as 2021 Wraps Up

CE pros should be keeping a close eye on the work-from-home technology and cybersecurity markets as 2021 draws to a close, as these categories are primed for growth.

Zachary Comeau · October 06, 2021

Are Integrators Listening to Clients Properly?

It’s important for integrators to listen carefully to the preferences of the client, which requires asking the right questions and designing without bias.

CE Pro Editors · October 06, 2021