Study: ‘Smart Lighting’ Gains Rapid Consumer Awareness
The Sylvania Socket Study shows 65% of U.S. households are familiar with Wi-Fi controllable light bulbs, a 40% increase in one year. Plus, eight out of 10 Americans say there is an area in their home where they can use lights that change color, dim or set scenes.
"Smart lighting" just might be the foot in the door that CE pros need to sell more lighting control. According to a new nationwide study, 65 percent of consumers are now familiar with fixtures or bulbs that are Wi-Fi controllable for color, dimming or scenes.
According to the Sylvania Sockey Survey by LEDVANCE there has been a 40-percent increase in one year of the percentage of Americans who own "smart lighting." In addition, study shows that 60 percent of Americans believe smart lighting fits their lifestyle, and 55 percent confirmed they’re likely to purchase smart lighting when they need new bulbs. The survey also showed 76 percent of Americans agree smart light bulbs will eventually replace regular light bulbs.
“The LED revolution is changing not only how we light buildings and homes, but what light can do for us overall. Lighting is more than just illumination. Now we have smart connected devices that not only save energy, but also can evoke emotions, make our lives easier, and ultimately help create a better quality of life,” said Jes Munk Hansen, CEO, LEDVANCE.
The survey also revealed an upswing of LED lighting adoption as it continues to gain popularity, with nearly 70 percent of Americans having purchased at least one LED bulb. Plus, 48 percent have purchased at least one LED bulb in the last 12 months, a 17-percent increase over last year. According to the survey, 38 percent of consumers have switched to LEDs since the phase-out of incandescents, making LEDs the number one replacement option for Americans. This is a 27 percent increase compared to last year.
Additional findings of the 2016 SYLVANIA Socket Survey include:
- 65 percent of consumers have heard of smart lighting, placing it in the top tier of smart technologies along with thermostats (68 percent), and house alarms (66 percent).
- 80 percent of Americans say there is some space in the home that could benefit from smart lighting
Those more likely to purchase smart lighting include Americans who:
- Get lighting information from the Internet (68 percent),
- Already own LEDs (61 percent),
- Earn more than $100,000 (64 percent),
- Are under the age of 35 (63 percent).
View the infographic below.
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Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at firstname.lastname@example.org
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