Press Release

Beale Street Audio Creates Sonic Vortex

The Beale Street Audio line of products will feature three series for homeowners to choose from: B (Better), MB (More Better) and BB (Better than their Best) at ISE 2015.

Beale Street Audio's line of products utilize the company's Sonic Vortex technology that is said to enable the speakers to produce deeper bass and a flat frequency response.
Robert Archer · February 4, 2015

One of the newcomers to the European electronics trade event ISE is the Memphis-based company Beale Street Audio. The Southern manufacturer has announced its plans for the show, which takes place in Amsterdam during the week of Feb. 10-12, by stating it will introduce nine products that features its proprietary Sonic Vortex technology. 

Described as a design that produces deeper bass and a flatter response, Sonic Vortex separates the main port of the speaker’s enclosure into multiple sections Beale Street calls “fins” that are tuned to its specifications.

Beale Street states the fins compress and move air at a high rate of speed without noise and add to the speaker cabinet’s rigidity. The result of the technology, the company points out, is a boost mid/lower of 6dB to 9dB and a flat frequency response.

“I was a custom integrator for many years so I know ho tired the architectural speaker category has become. Bezel-less designs and pivoting tweeters have aesthetic and marketing appeal, but do not represent any great technological achievement,” comments Jim Murray, founder of Beale Street Audio. “Architectural speakers aren’t known for producing extreme low frequency effects and effortless clarity, but our Sonic Vortex technology optimizes air movement within the cabinet enclosure to product astonishing sound levels from such a small speaker.”

Beale Street Audio will introduce nine in-ceiling products that incorporate 6.5-inch and 8-inch woofers. Three of the speakers will feature angled driver arrays and all models will include 1-inch tweeters and enclosures that allow for retrofit installations.

Beale Street outlines the lines by explaining the entry level line is the B (Better), the mid-level line is the MB (More Better) series and the top-of-the-line BB (Better than their Best) series. The B Series incorporates poly woofers and silk-dome tweeters, the MB series feature ribbed-injected poly woofers and aluminum tweeters, and the BB models incorporate carbon-fiber woofers and titanium tweeters.

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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at

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  Article Topics

Home Theater · Speakers · News · Press Releases · Beale Street Audio · Whole-House Audio · All Topics
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