CEDIA 2016 is coming to Dallas on September 13-17. CE Pro spoke to Edwin Cadena, U.S. director of sales at Beam Electrolux, about the company's plans for the show and what to expect in booth #5116.
For those looking to become a dealer, contact 866-433-5598 or email [email protected].
What would you say to dealers who are already familiar with your product line?
Electrolux Central Vacuum Systems is the global leader in central vacuum system product development, sales and installations for 60 years. In addition to our flagship brand — BEAM Built-in Vacuums, we also manufacture Electrolux, Eureka, Honeywell, AEG Central Vacuum, and many private-label systems.
Our systems are sold on six continents and in more than 55 countries. We offer the most technologically advanced products available, attractive dealer support programs to help integrators grow their business, and we offer the industry's best warranty program — rated best by custom integrators, that assure your customers have the most reliable built-in cleaning systems in the market.
What would you say to dealers who are stumbling across your company for the first time?
The resurgence in new home construction is creating new opportunities for our business throughout North America. We are growing our dealer network to take advantage of the opportunity. Our products deliver some of the most attractive margins in the installed product industry. And dealers who sell and install our products have a distinct competitive advantage over dealers who don't offer central vacuum systems in building business with resurgent homebuilders.
We offer the most technologically advanced products available, attractive dealer support programs to help integrators grow their business. And we offer the industry's best warranty program — rated best by custom integrators, that assures your customers' with the most reliable built-in cleaning systems in the market.
If an integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?
We encourage integrators to learn about the BEAM Alliance System — the most technologically advanced central vacuum ever built. It delivers more cleaning power and proven allergy relief. Intuitive two-way communication between power unit and hose handle keeps the user informed about the system's performance. An easy press and release bucket makes for easy disposal of collected dust and debris.
We also offer the BEAM Precision — rated by CE Pro as one of the best new products of 2015. It is the only electric power brush that cleans itself. Exclusive Brushroll Clean Technology removes hair, pet hair and thread that gets wound around the brush roll. It eliminates the need to remove it with scissors or by hand. Plus the BEAM Precision has four-level height adjustment so it can vacuum any floor surface — from concrete, hardwood and tile to conventional plush carpet and even new ultra plush carpet.
What’s your most memorable CEDIA moment?
CEDIA 2015 was memorable for a couple of reasons. We were just introducing the BEAM Precision Powerhead to the market and it earned rave reviews from the integrators who visited our booth. And it was also judged by custom integrators as one of the best new products from across all product categories that were introduced at the EXPO. It was a testament to our global leadership in innovation and distribution.
Do you have any giveaways, contests or quirky features planned for CEDIA?
Yes we will have some unique show specials for those attending. Come visit our booth, 5116, and speak to one of our representatives.
Think of your closest competitor. What is one thing you do offer that they don’t?
Electrolux Central Vacuum System products are supported by the most extensive research and product development resources of any manufacturer. And they are assembled in a state-of-the-art manufacturing facility. It's why our systems have earned the highest quality ratings from builders for the past 12 years in a row. as well as the top warranty coverage as rated by custom integrators.
