NETGEAR Inc. has unveiled a new vision to meet the growing business demand for seamless, scalable, and secure connectivity through its NETGEAR for Business program. As part of this vision, NETGEAR for Business is updating its mission to serve small to medium enterprises by sharpening its focus on delivering next-generation networking solutions that provide simplicity, reliability and cost-effectiveness.
“For nearly 30 years, NETGEAR has been the trusted force behind the world’s most critical connections—powering businesses, ideas, and experiences across the globe. But the business world is evolving quickly and so are we. Networking is no longer just about being online; it’s about leveraging that connection to drive innovation, collaboration and experiences,” states CJ Prober, CEO, NETGEAR. “In this next era of NETGEAR we’re stripping away complexity, removing friction, and reimagining what business networking can be so that our customers don’t just keep up with change, they lead it.”
NETGEAR for Business Utilizes Experienced Leadership to Drive Initiatives
At the helm of this evolution is NETGEAR for Business president and GM Pramod Badjate, a veteran industry professional with expertise in networking with experience at Arista, Ruckus, and Cisco. Since joining nine months ago, Badjate has been driving a strategic repositioning to make NETGEAR the go-to partner for small and medium enterprises facing increasing digital demands. NETGEAR asserts that it has experienced rapid growth in this segment, with over 15% revenue expansion last quarter and double-digit growth forecasted for 2025.
Badjate says he is directing significant investment in product and technology innovations while building a high-caliber team across all functions to ensure NETGEAR meets the needs of its customers. Over the next three years, the company also plans to accelerate its investment in R&D (research and development) to enhance its current business offerings. The first key milestone is the acquisition of VAAG Systems, a creator of cutting-edge embedded and cloud software solutions based in Chennai, India.
According to NETGEAR, this investment allows them to accelerate the in-sourcing of a software development capability and this team will form the foundation of NETGEAR’s new Chennai-based Software Development Center. This new team brings industry expertise with experience from companies such as Qualcomm, HP, Cisco and MaxLinear and will focus on leveraging AI to simplify networking for the small and medium enterprise.
“Current networking solutions don’t meet the needs of small and medium enterprises. They’re stuck with either complex, overpriced systems meant for larger companies or fragmented solutions that don’t integrate well and lack proper support,” comments Badjate. “We’re changing that, offering an integrated solution that is much easier to deploy and manage for MSPs and small IT departments alike. We acknowledge the criticality of networking for these businesses and do not compromise on reliability and support. ”
NETGEAR: A Future Built on AV-over-IP
NETGEAR for Business notes that as the technology market continues to evolve with solutions AV-over-IP helping businesses power and connect users to state-of-the-art experiences, it has recognized the surge in demand for seamless video integration.
Responding to the market demand, NETGEAR for Business has built an ecosystem of more than 400 industry partners, supported by a portfolio of preconfigured solutions, design services, and ongoing education. Under Badjate’s leadership, the company suggests this high-growth segment will expand its offerings in commercial, broadcast and residential AV to increase its role at the intersection of AV and IT.
In the coming months, NETGEAR for Business emphasizes that it will continue to unveil new products, programs, and partnerships designed to support its partners to help ensure its small- and medium-size business customers stay ahead of the curve with AI-driven advancements, seamless scalability and cutting-edge solutions.
“From concert halls and command & control centers to stadiums and boardrooms, NETGEAR AV powers the world’s most impactful audio-visual experiences,” adds Badjate. “There has never been a more exciting time to be a partner or customer of NETGEAR. We are delivering plug and play AV solutions that just work by deleting the complexity of an AV over IP network. Our partners, in turn, realize huge savings in labor costs compared to traditional solutions.”
Keep Reading:
Read up on how Maryellen Oswald is helping make home automation simpler with Somfy
Check out our interview with Tom Schwartz of Transformation Entertainment Group
Or see how to prepare for the AV-over-IP revolution
