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Creating the ‘Perfect’ Scripted Demo, Showroom Tour

By Lisa Montgomery · February 20, 2019 • Omaha, Neb.-based Echo Systems has turned its sales pitch into an ‘art form,’ leveraging a design-heavy showroom and converting skeptical clients into customers.

Sonance to Host HQ Open House during CEDIA Expo 2018

By CE Pro Editors · September 3, 2018 • Dana Innovations will mark its 35-year anniversary with multi-day open house festivities during CEDIA Expo 2018 for its Sonance, Trufig and iPort brands. SLS speakers to highlight booth.

Inside Dana Innovations’ New HQ: Audio Demos, Education… and Foosball!

By Jason Knott · June 22, 2018 • Dana Innovations, home to the Sonance, iPort and TruFig brands, fills its new 28,000-square-foot facility with audio demos, educational facilities, and whole lot of fun.

Sonance Reinvents In-Ceiling Speakers, TruFig Style

By CE Pro Editors · July 2, 2014 • ‘Discreet Opening System’ architectural speakers and subwoofers match 4-inch downlights, nearly disappear into ceilings.

New Sonance Design Center Inspires, Educates: A Trufig Exit Sign?

By Julie Jacobson · May 19, 2014 • Integrators, designers and architects can listen and learn at new Dana Innovations center, featuring Sonance, iPort and TruFIG. Includes best outdoor audio demo anywhere ... and a TruFIG door.

Q&A: Simon Wehr, Director of Marketing, Dana Innovations

By Robert Archer · April 19, 2013 • Simon Wehr, director of marketing for Dana Innovations, parent company for Sonance, iPort and TruFig, says dealers have a number of opportunities to grow revenues through sales of outdoor A/V systems.

Chicago Museum’s Smart Home Gets Makeover

By Jason Knott · May 16, 2011 • Exhibit at Chicago Museum of Science & Industry includes donated equipment and time from Lutron, Sonance, Trufig, Middle Atlantic, AMX, Planet Waves and ReQuest.

Trufig Wins ASID Design Award

By Jason Knott · March 30, 2011 • Flush-mounted system for light switches, outlets, data jacks and speakers recognized by design community.

Trufig Hides More Ugly Stuff in the Wall, Like Air Vents

By Julie Jacobson · September 24, 2010 • Trufig demonstrates disappearing iPad mount and not-too-ugly air vents at CEDIA Expo

New From TRUFIG: World’s Most Beautiful (and Expensive) Outlets?

By Julie Jacobson · July 23, 2010 • Beyond Sheetrock: Now TRUFIG can make electrical outlets, dimmers and keypads fade into solid surfaces such as granite and wood.

Architects Embrace $300 Outlets from TRUFIG

By Jason Knott · May 14, 2010 • Integrators say new aesthetic flush-mount design helps differentiate them with architects and interior designers. More than 75 integrators using the system so far.