Omaha, Neb.-based Echo Systems has turned its sales pitch into an ‘art form,’ leveraging a design-heavy showroom and converting skeptical clients into customers.

New 4,500-square-foot Lutron showroom is three times larger than previous Experience Center showcasing Lutron and Ketra products.

At CEDIA Expo, Lutron goes all in on lighting fixtures and bulbs with integrated Ketra room. Ed Blair takes reins as executive vice president for custom market.

Lutron takes its first-ever step into light source/bulb manufacturing with agreement to buy Ketra's 'natural light' solutions that emulate daylight in interior spaces.

Home Technology Specialists of America (HTSA) plans to disrupt ‘convoluted and almost crooked’ lighting design and fixture business; buying group picks up Ketra, Q-Tran, Lightology, DMF Lighting.

Demonstrated by Legrand, Ketra, Smartika and others at CEDIA 2017, tunable white lighting can be used to regulate circadian rhythms, enhance moods and improve sleep.