Latest In: Consumer Study

Consumer Study Parks Associates streaming services
Collection of streaming entertainment options meant to represent consumer spending trends.

Streaming Expenditure Declines as Consumers Cut Back

Research suggests consumers are becoming turned off by prices and are cutting back on how much they spend…

News October 4
Consumer Study Parks Associates Smart Home
Man working on smart home device to highlight increased adoption rates

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

The average household with a smart home device has 7.1 smart home devices, according to new research from…

News September 6
Broadcasting Consumer Study Disney Hulu Max Netflix Peacock Streaming Media
Broadcast and streaming markets shifting August 2023

Consumer Habits Reshaping Broadcast and Streaming Markets

As media companies continue to introduce streaming services, consumers are subscribing to multiple services and becoming thriftier in…

News August 29
Consumer Study Lighting Lighting Control Market Research Smart Lighting
Vivint Smart Lighting in a home environment.

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled.

News August 7
Circadian Lighting Consumer Study Home Automation Human-Centric Lighting Kitchen & Bath Lutron Sustainability
Interior of a white, modern kitchen with ample lighting throughout to highlight the topic of Lutron Lighting Report.

Natural Lighting One of the Most Sought After Home Amenities Today

74% of American homebuyers state they will not even consider purchasing a home if they consider it to…

News July 7
Consumer Study New Build Renovations Samsung Smart Home Sustainability
Man holding smart phone using to control various smart home features discussed within a recent Samsung UK homebuyer study.

86% of UK Homebuyers State They Would Move Into a Smart Home

Numbers in UK study not a far cry from results of similar studies conducted throughout the United States…

News June 30
AppleHomeKit Consumer Study Geeni Google Nest Honeywell Kasa Lutron myQ Nanoleaf Philips Smart Home Smart Thermostats Yale
Smart home control screen showcasing lighting, security, automation and environmental control categories to highlight some of the most search smart home products in the home.

These Are the Most Sought-After Smart Home Products in America Today

Many DIY brands top the list with lighting, energy and security commanding the most attention from consumers.

News May 10
Consumer Study Smart Home
Modern home construction in West Virginia

West Virginia Evidently ‘Most Interested’ in Smart Homes

Google search data shows how often homeowners across the US are engaging in smart home-related queries on a…

News April 21
Consumer Study Google Nest Smart Home
Man in baby boomer demographic sitting on sofa and listening to wireless smart speaker. Smart home technology

Boomers Quicker to Use Smart Home Tech Over Other Generations, Poll Finds

Cameras, streaming devices and speakers cited as ‘gateways’ into smart home interest by device owners.

News March 20
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series