Schlage Realigns Brand Philosophy

Schlage, a provider of home security and access solutions, revealed its refreshed brand promise and renewed identity, to be leveraged in residential markets. Building on the brand’s century-long legacy of innovation and relentless consumer focus, Schlage is affirming its promise to create purposeful experiences that deliver simplicity and peace of mind – one home at a time.

The new branding builds upon the equity of Schlage’s identity, emphasizing its proven principles of quality and design while modernizing its visual brand elements. This brand evolution reinforces Schlage’s pioneering mentality while also adapting to better represent the changing needs of today’s consumer and partners worldwide.

“After a century in the business, what we know is that trust is earned,” says¬†David Ilardi, general manager of Allegion Home, the residential division of Allegion, makers of Schlage Locks.

“At a time when consumers are placing a greater emphasis on their homes and the sense of security they bring, we take pride in the trust consumers place in Schlage to help them protect what matters most and improve the spaces where they live. As we look forward, we will continue our relentless focus on innovation, quality, and craftsmanship to lead the Schlage brand through the next 100 years.”

In addition to unveiling a new tagline, “Trust Your Home to Schlage,” alongside a refreshed visual identity, Schlage’s announcement reinforces the brand’s long-standing commitment to transforming the industry, as evidenced through its products, partners, and software solutions.¬†

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