Metra Home Theater Group Changes Name to MetraAV, Rebrands to Expand into CI Market

The company’s brand refresh reflects its desire to continue to serve residential AV needs, while also expanding into the growing commercial AV market.

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Metra Home Theater Group is updating its company name to MetraAV as part of a brand overhaul to “accommodate its expansion into commercial integration products,” according to the group announcenment.

MetraAV’s new tagline will be “The Integrator’s Choice.”

“We’re known as a manufacturer that specializes in premium home theater and residential surveillance products,” said GM Jessy Crabb in the MetraAV announcement.

“Since a great number of our products are designed and engineered at a pro-level, it also makes them versatile and suitable for the requirements of commercial environments. Many of our customers have expanded into light commercial projects over the past year and the industry itself is shifting, blurring the lines between home and business environments,” she said.

“Restaurants, small offices, and places of worship are just a few of the places that integrators are utilizing our AV products,” said Crabb. “We released a commercial catalog last year that showcased these versatile solutions and look forward to launching more commercial-based integration products in 2021.”

CEDIA interim CEO Giles Sutton recently told CE Pro sister publication Commercial Integrator about how many AV integrators are walking both sides of the resimercial line, with work both in homes and commercial spaces.

Why MetraAV Has Launched

The MetraAV commercial catalog consists of HDMI electronics, including repair tools, extenders, splitters and switches, along with converters, IR kits, HDMI cables, audio cables, patch cables, RCA cables, power cables, bulk wire, and structured wiring accessories.

Adapters and other installation accessories like banana plugs, connectors and terminations, keystone inserts, and fiber tools are also shown in the commercial catalog, with plans for further expansion this year. MetraAV also manufactures a wide range of TV mounts, used for both residential and commercial installations.

MetraAV will begin the new brand rollout this month with an updated logo and will launch a new website, MetraAV.com, in the spring.

Ethereal Home Theater, Velox, Helios, Spyclops Surveillance Systems and Install Bay will remain brands under the MetraAV name, which is a division of Metra Electronics.


This article originally appeared on our sister publication Commercial Integrator‘s website.