Commercial Integrator Expo has just released a plethora of news regarding the business-focused education to be included at the inaugural pro AV tradeshow. In fact, there will be an entire day — Wednesday, September 6 — focused specifically on foundational business skills, dubbed NSCA BizSkills Day.

The day will offer a full agenda of educational sessions that the NSCA leadership states have been created for maximum impact. Courses will center on building project management, finance, sales and operations skills, all of which directly impact integrator profitability.

NSCA BizSkills Day Course Offering

NSCA BizSkills Day, access to which is included in the full CIX23 conference pass, will feature all of the following:

• Integration Business Project Management Workshop: A hands-on workshop that requires attendees to explore each segment of the project lifecycle.
• Integration Business Finance Workshop: A hands-on workshop that allows attendees to dive into several aspects of integration-company-specific finance.
• Integration Business Sales Workshop: A hands-on workshop that empowers attendees to delve to several aspects of managing an integration customer relationship.
• Integration Business Operations Workshop: A hands-on workshop that requires attendees to examine several of the unique aspects of integration company operations.
• Integration Business Operations Class: An overview session that will help any integration company team member or leader with a role in operations understand how to overcome key obstacles.
• Integration Business Sales Class: An overview session that will help attendees understand the value of a customer relationship, outlining communication steps that will benefit anybody who touches the customer relationship.
• Integration Business Finance Class: An overview session that will provide insights into managing cash at the project level. It will help team members understand the fundamental impacts of balance sheets, income statements, cash-flow statements, etc.
• Integration Business Project Management Class: A class that will provide an overview of the project lifecycle and the impact that effective project management can have.

CIX23 attendees can also purchase NSCA BizSkills Day as a standalone program. Moreover, individual, a la carte sessions are available.

Commercial Integrator Expo Conference Program Offers More

Apart from NSCA BizSkills Day, Commercial Integrator Expo 2023 (CIX23) will feature lots of actionable insights and beneficial programming to empower integrators to run better, more profitable businesses.

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The following are just a handful of sessions being offered in at the CIX23

The Power of EOS: A Business Owner’s Journey to Success in the Commercial AV Industry:

Jarrod Hillman, president of Hillman Audio Video, will present this course. Hillman, a seasoned and respected AV business owner, will delve into the power of the Entrepreneurial Operating System (EOS) in the audiovisual integration industry. The presentation will explore specific EOS tools that can optimize operations, enhance customer experience and streamline project management.

Understanding Profitability in Digital Signage

Jonathan Brawn, principal of Brawn Consulting, will present this course. Brawn, a well-known consultant and educator, will explore the problem of commoditization, identify the elements leading up to it and suggest ways to address the situation. Adding value will be a key concept, as will selling peripherals and services. Thus, integration businesses can pivot toward a “total solution sale.”

Understanding Personality Types for Increased Productivity and Success

Steve Greenblatt, president of Control Concepts, will present this course alongside Brittany DiCesare, who is client success manager with Control Concepts. This interactive session will utilize DISC personality profiles to demonstrate behavioral differences of the four main types of people. Moreover, the presenters will apply this knowledge to day-to-day business in the AV industry.

Check out the full Commercial Integrator Expo Conference program to review all courses and presentations offered.

Dan Ferrisi has been covering the commercial AV industry as an editor, reporter and writer since 2004. He is the former editor of Sound & Communications, and he joined Commercial Integrator as editor-in-chief in November 2021.

Another version of this article originally appeared on our sister site Commercial Integrator 07.27.23. It has since been updated for CE Pro audiences.

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