While establishing technology-as-a-service programs in the AV industry would be no small task, business owners should be well-versed in the benefits and drawbacks of the model.
Joseph Kolchinsky's Recent Articles
What Integrators Can Learn From Best Buy
The big-box retailer’s turnaround is rooted in retooling the customer experience. Companies serving higher-end clientele can take cues from how Best Buy created 15x multiple on tech support recurring revenue.
Yes, You Can Begin Generating Recurring Revenue in 60 Days
Step 1: Create a new Terms of Service agreement outlining your service policies. Step 2: Present clients with tiered membership plans. Step 3: Wait for the opportunity to upsell.
It’s Time to Charge for After-hours Support
Providing free round-the-clock support is taxing your business. Here’s a step-by-step guide to converting your business to a paid support model.
Why So Many 24/7 Support and Service Initiatives Fail
The real challenge to transforming service in the custom installation industry lies in creating a holistic approach, including software implementation, training and developing a turnkey RMR sales and marketing engine.
Why Extra Features Are the Silent Service-Plan Profit Killer
Thinking of adding extra features or offerings to your service plans? Don’t! Selling over-complicated service plans pits you against a silent profitability killer: operational overhead.
How to Transition from ‘Free’ to ‘Paid’ Without Burning Client Relationships
What can integrators learn from the Wall Street Journal and the New York Times? One newspaper transitioned from ‘free’ articles to ‘paid’ memberships without burning any bridges, and you can too.
Under the Surface of Lennar’s Move to Wireless & Amazon Smart-Home Services
When paired with Lennar’s decision to utilize Amazon Home Services for installation, the builder’s sharp reduction in low voltage cabling reinforces the notion that it sees a traditional path to the smart home, the CEDIA channel, as outdated.
Use This Equation to Simplify Your Hourly Billing
A complex pricing model is difficult to explain, harder for clients to understand and almost impossible for your team to accurately track. Move to a one-size-fits-all hourly billing rate with one simple equation.