CEDIA Q&A: AVAD Hosts ‘Sports Bar’ Booth with New Products from Samsung, LG, Hikvision
AVAD is committed to the CEDIA channel, and its CEDIA 2017 booth will highlight that with new products from Samsung, LG, Jamo and Hikvision, as well as a sports bar feel and full coffee bar.
CEDIA 2017 comes to San Diego on Sept. 5-9, and we're wasting no time getting ready for the show. Here CE Pro talks to Seth Evenson, director, customer experience management, AVAD, about what the company will have in store for attendees at booth #4612.
What would you say to dealers who are stumbling across your company for the first time?
AVAD provides the tools to make dealers more successful. Across the industry, AVAD is known as a leading provider of consumer technology solutions for the residential and commercial custom installation markets.
AVAD has established itself as an expert with video, audio, networking, HVAC, lighting control, security, home automation, digital signage, system design and other products needed by professional installers – but the company is so much more than that. AVAD is a one-stop shop for dealers.
AVAD streamlines dealers’ operations to save time and increase profits, and by leveraging its network of 20 branch locations and 3 warehouse hubs, AVAD ensures that all products can be picked up at an AVAD Depot or shipped directly to the dealer or the job site.
AVAD Depot, one of the latest services available from AVAD, provides dealers with the ability to have product conveniently shipped to will call pick up sites just in time for their jobs, and based on their schedules. With the most innovative products, development programs, webinars, the System Design Group, integrator-focused events, award-winning return-and-exchange policies, and the best customer service and tech support in the business, AVAD provides dealers with the resources to make their businesses more exciting, rewarding and profitable.
What would you say to dealers who are already familiar with your product line?
Oh, what a year it’s been, and it’s only getting better every day. In the past 13 months, AVAD has celebrated new ownership, a new personality and a new purpose, driven by a rebranding campaign that has established an enhanced website, expanded distribution centers and created a calendar of exciting dealer-focused events.
With the addition of many new vendor partners, AVAD’s line card continues to expand to provide dealers with industry-leading products. The new AVAD is just getting started.
If a dealer/integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?
“What’s new?” As simple as that sounds, it’s the question that gets everyone at AVAD energized.
The company’s CEDIA booth is gorgeous – a huge sports bar with a full lineup of coffee, cappuccino and espresso – and the entire AVAD team is eager to talk about the exciting products and programs that the company is rolling out.
Among the new offerings are Samsung’s The Frame TV, incredible speakers from Jamo, commercial and residential solutions from LG, and state-of-the-art equipment from Hikvision.
If you’ve got five minutes, it will be filled with enthusiasm – and tasty beverages – at the AVAD booth.
Think of your closest competitor (company or product). What is one thing you offer that they don’t? Please be specific.
On the surface, AVAD and many of our competitors have similar profiles. But once you get beyond the shiny products and fancy taglines, you’ll find that AVAD’s esteemed tech support is the driving force behind a company that’s truly an industry leader.
For starters, everything is in-house. Unparalleled product knowledge is a hallmark of AVAD’s entire team, and the company’s tech support leads the way. When you include AVAD’s award winning return-and-exchange structure, nationwide shipping, distribution centers, and an impressive list of value-added services, it’s easy to see what sets AVAD apart.
Why are you looking forward to CEDIA coming to San Diego for the first time?
AVAD is looking forward to CEDIA in San Diego for many exciting reasons, but at the top of the list is the company’s ambitious commitment to creating the ideal environment for its dealers to succeed. The entire company, top to bottom, is focused on AVAD’s repurposed goal of making its dealers the best in the business.
In addition, San Diego is home to one of our most established branches, a location that’s been in business for over 13 years, and we look forward to meeting with many of our local dealers, as well as those that have traveled from all over the nation.
What 5 hashtags would best describe your CEDIA presence?
#AVAD #CEDIA17 #AVTweeps #AVADatCEDIA17 #TheNewAVAD
Do you have any course offerings at CEDIA?
While we do not have any course offerings at CEDIA 2017, we invite CEDIA attendees to visit our booth to learn more about our expanding product offerings, trainings and programs, and enjoy a coffee.
Do you have any giveaways, contests or quirky features planned for CEDIA?
For CEDIA 2017, we’ll be showcasing a sports bar theme, through the technology, design and aesthetics and, to go along with the theme, we’ll be hosting a beer reception in the evenings at our booth.
Throughout the entire show, attendees can stop by our booth, enjoy a coffee and learn more about AVAD’s new presence in the custom installation industry. We will be planning product giveaways and raffles throughout the show and we invite attendees to visit our booth for details and to enter to win.
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