CEDIA Q&A: Barco Residential Shipping Balder & Loki 4K Projectors

Visit Barco Residential in booth #2225 at CEDIA 2017 to see its Balder and Loki 4K projectors and experience its New Media Art setup.


With CEDIA 2017 creeping up fast, CE Pro spoke to Tim Sinnaeve, managing director, Barco Residential, about what the company has in store for its CEDIA booth #2225 in San Diego, Sept. 5-9. 

Find all of Barco's CEDIA news on its website, and if you're looking to become a dealer, email residential@barco.com.

What would you say to dealers who are stumbling across your company for the first time?

Barco Residential draws upon our company’s strengths as a global technology leader in professional visualization, bringing world-class image quality, design and craftsmanship to high-end homes.

Our projectors are developed and manufactured in Belgium and Norway, designed from the ground up with one goal in mind – to show the best possible images in any setting.

From purpose-built lenses and optics, to custom-made electronics processing boards, we can provide complete solutions in which every component is selected to fulfill the architectural and performance requirements of a room, custom-integrated to work harmoniously together.

Barco Residential is committed to the CEDIA channel and bringing exceptional video experiences to homeowners.

What would you say to dealers who are already familiar with your product line?

This will be an exciting CEDIA for Barco Residential, with our new Balder and Loki 4K laser projectors shipping and a lot of new exciting partnerships and more news to come at the show.

At this year’s CEDIA we will showcase how Barco Residential wants to be much more than the creator of the world’s best projectors for the finest cinemas at home and media rooms.

Combining technology leadership with architectural design, our ambition is to bring innovative, visual experiences to all areas of the finest residences. You will experience our application-based solutions in a high end residential environment on the show floor, including a New Media Art setup.

If a dealer/integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?

They will not want to miss our new range of class leading 4K laser projectors, featuring Balder and Loki, but will also want to sit down and take a moment to enjoy the New Media Art on custom Direct View LED digital canvases.

But 5 minutes is too short to get the full Barco Residential experience, so I would encourage integrators to allocate more than 5 minutes to visit us at CEDIA. We would be happy to arrange a custom tour for integrators with limited time.

Think of your closest competitor (company or product). What is one thing you offer that they don’t? Please be specific.

One thing that partners have shared with us is that they feel Barco Residential is the first manufacturer to not only have a vision and a strategy for the residential market that pays homage to both the art and technology of cinema integration, but also the technological capability and solutions to deliver on that vision.

To partners, this means a unique level of image quality coupled with architectural design that allows them to deliver technology and solutions that create unique experiences for their clients. That’s what we aspire to, and rather than any single product or feature, this is what will set us apart from competition.

Why are you looking forward to CEDIA coming to San Diego for the first time?

San Diego is a wonderful place, despite its association with the Anchorman franchise ;-). In all seriousness, the first time for CEDIA in San Diego will also be our biggest showing yet for Barco Residential, so that is a very exciting prospect!

What 5 hashtags would best describe your CEDIA presence?

#UltimateHomeTheater  #UltimateMediaRoom  #NewMediaArt  #Design&Technology  #4KExperience

Do you have any giveaways, contests or quirky features planned for CEDIA?

We have planned a Belgian Beer Bar towards the end of the day Thursday and Friday at our booth, for a different type of high-end experience!

CEDIA 2017 ||| audio | video | home automation | IoT | software ||| news | new products | blogs | exclusives