The TOLA EXPO, Texas, Oklahoma, Louisiana, and Arkansas (TOLA), was hosted by Samsung and presented by three manufacturers’ rep firms: Lucas Sales Group/LM Electronics, a Catalyst AV member; Bell & McCoy Integrated Solutions; and Elite 3 Pro.
Held this past June at the Dallas Market Center the event was seen as a successful by the rep firms.
“The first annual TOLA EXPO went even better than we could have hoped for. It was great getting to see everyone in person again for the first time in over a year, as well as getting to meet new vendors and dealers in person. Every dealer that I talked to was thrilled that they could have in-depth conversations and discover new products,” says Cliff Clarke, managing director, Lucas Sales Group.
“The vendors I spoke with were all very pleased with the turnout and meaningful interactions with dealers. We are already planning on next year and hope to build on the success of this year.”
Hosted by Samsung and showcased in the company’s Central U.S. Experience Center on the 10th floor of the Dallas Market Center, over 30 manufacturers exhibited the latest in Audio/Video, lighting, and a host of other technology solutions for residential and commercial integrators.
The Samsung Experience Center is a “mini-home” including a bedroom, kitchen, bar and patio vignettes for dealers to experience the latest Samsung products. On permanent display is Samsung’s “The Wall Lux”, their state of the art 146” DirectView LED System plus the full suite of 2021 top-of-the-line residential TVs. Also on hand was a complete Lighting Pavilion; a hands-on opportunity for dealers to check out the latest lighting fixtures, controls, and shading from some of the top vendors in the industry.
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