Author Profile

Chuck Schneider

Chuck Schneider

Chuck Schneider is a freelance writer with a long history in consumer electronics. He started and restarted his award-winning manufacturer’s representative firm - Value Added Marketing - and was also a vice president and general merchandise manager for a multi-regional CE chain, as well as a buyer for Lechmere's (a division of Target). Today, he is a freelance writer.

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Chuck's Latest Posts

It’s CE Pro Masters Nominating Time

CE Pro is seeking nominations for 5th annual CE Pro Masters recognizing ‘unsung heroes’ of the industry. Deadline for nominations is October 31, 2017.

Chuck Schneider · October 05, 2017

Professional Audio Associates Buys Home Entertainment Distributors

Mass.-based distributor Professional Audio Associates (PAA) completes first-ever purchase of competitor, acquiring Home Entertainment Distributors for geographic expansion.

Chuck Schneider · July 05, 2017

How to Sell More Custom Electronics to Single Woman Homeowners

All the single ladies — are buying homes. Here’s how to attract female clients by bringing more women onto your staff and adjusting your marketing plan every so slightly.

Chuck Schneider · May 24, 2017

Here Comes the Smart-Home Robot Invasion

All signs point to the custom installation channel rolling out the inevitable smart home robot that’s been on the horizon since the 1950s. Are you ready?

Chuck Schneider · March 29, 2017

The Amazon Paradox: Can Too-High Margins Lead to CE Product Disruption?

We’ve seen it all before. From phono cartridges to TVs to speakers, high margins are good but excessive margins leave space for market disruption. Amazon’s Jeff Bezos has a lesson for CE pros.

Chuck Schneider · December 20, 2016

CE Pro Masters Recognizes 14 Unsung Industry Heroes

The 4th Annual CE Pro Masters list highlights contributors in virtually every facet of the industry, from retailer to custom integrator, industry association, manufacturer, buying group and independent rep.

Chuck Schneider · December 09, 2016

Remembering John Miller: Audio Lover, Ace Salesman, Friend

Chuck Schneider remembers his longtime colleague and friend John Miller, the beloved audio rep who died tragically while rummaging for stereo parts.

Chuck Schneider · November 24, 2016

Nominate an Industry Hero: 4th Annual CE Pro Masters Induction Ballot

A CE Pro Master is an unsung industry hero who quietly moved up the ladder of success, bettered the CE industry and deserves to be recognized. Nominate someone today. Deadline: October 31.

Chuck Schneider · October 24, 2016

5 Things Millennials Will Want to See in Single-Family Homes

When Millennials do finally move out of their Mom’s basement or their rented apartment in Williamsburg, they’re going to be looking for certain amenities in their new homes.

Chuck Schneider · October 20, 2016

Market to Millennials Like a Pro with These 6 Breakout Strategies

Millennials are the largest age group in history, have the shortest attention spans and are about to become your new customer base. Here’s how to catch ’em all.

Chuck Schneider · October 07, 2016