Smart-home integrators have to compete against other integrators, but also Geek Squad, electricians, security dealers, cable companies, consumers themselves (DIY) and more. Here are 6 ways to pick your targets and go after them head-on.
Julie Jacobson
Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson
Julie Jacobson's Latest Posts
When it Comes to Dementia, Our Industry Disappoints
Dementia-friendly smart home products should be readily available for those in need, and it shouldn’t take years of industry experience to sift through options and find a suitable solution.
Remembering Fred Bargetzi
CE Pro’s Founding Editor Julie Jacobson has been the head of the Fred Bargetzi Fan Club for decades.
LumaStream Files Chapter 11, Seeks Buyer for Low-Voltage Lighting Biz
Early leader in residential low-voltage DC-powered lighting seeks buyer or strategic partner.
Why Racepoint/Savant Home Automation Acquired Noon Smart Lighting
Savant shows tight integration with Noon smart lighting at IBS and KBIS 2020 in CEDIA Pavilion.
Wyze DIY Surveillance Cameras Breached: Are Pro Devices More Secure?
DIY surveillance cameras (and other smart home devices) get hacked all the time. Today, Ring/Amazon is being sued for weak cybersecurity provisions, and just a few days ago Wyze notified customers that its cameras have been breached (notice below). All bad news, of...
Z-Wave to Become More Open Home-Automation Standard with Multiple Technology Providers
Silicon Labs is putting forth a real effort to open up Z-Wave, with plans to create a multi-source wireless standard available to all.
With Smart Devices and Pro Network, Resideo Could be AAA for the Home
What AAA has done for car insurance, Resideo (Honeywell Home) could do for the home, thanks to smart devices, cloud services, thousands of smart-home pros.
A Break for Julie Jacobson
CE Pro founding editor Julie Jacobson is going to taste her own biophilic medicine for a while, and then focus on wellness and the smart home going forward.
Save Audio Design Associates (ADA) Now!
Richard Stoerger’s ADA is on life support, needs intervention STAT to keep the high-performance audio brand going.
Return of the Monster: Lean, Mean Licensing Machine
Noel Lee and Kevin Lee: The original ‘Monster Cable’ is reinvigorated with a still-strong brand, much-leaner team, and savvy licensees ready to roll.
Something Special About Domotron Home Automation, Launching on Indiegogo
Like all failed home-automation hubs before it, Domotron boasts AI, ZigBee, interoperability, multiple sensors, geofencing, zero programming and more. But the really big deal is Qi.
