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Audio Advice Renovates Showroom Theater with Sony 4K Projector

The remodeled reference theater in Audio Advice's Raleigh, N.C., store will feature Sony's native 4K projector, Stewart Filmscreen and JBL Synthesis.

Audio Advice installed Sony's 4K projector in its newly renovated Raleigh location theater.
Arlen Schweiger · August 22, 2012

North Carolina-based Audio Advice is one of the best integrator follows on Twitter (@AudioAdvice), and this morning their feed was rolling with good news.

One update noted that Audio Advice was selected by local Metro Magazine as the best place to buy a Home Media System in its annual “Best of the Best” issue.

And another update by Audio Advice discusses plans that will likely assure the integrator earns that Best of the Best honor again in 2013.

Audio Advice founder and chairman Leon Shaw, decorated industry veteran and one of our favorite integrator bloggers, wrote enthusiastically about Audio Advice’s remodel of the reference theater in its Raleigh store. We’re certainly excited to hear about plans involving “The Big, Bad, Best Home Theater Remodel” and how it will impact business.

The centerpiece of the reference theater is the Sony VPL-VW1000ES projector that was among the more newsworthy items at 2012 CEDIA Expo, with its native 4K delivery for $25K.

The 4K projector will be used in tandem with an acoustically transparent, variable masking screen from Stewart Filmscreen that dominates the room’s front wall at 151 diagonal inches.

“Though our reference theater had a very large screen, we decided it was time to take the viewing experience to the next level,” Shaw writes. “I don’t think you will find a larger screen in a radius of hundreds of miles.”

With 4K for home implementation still at its early stages, we’re intrigued by how Audio Advice will demo the projector, and how it will be received by prospective and existing clients ... perhaps leading to theater remodels of their own.

But why stop at video? After all, the company is called “Audio” Advice, and Shaw notes how the remodel plans expanded in a way that anyone with kids can appreciate: “If you’ve read the children’s book If You Give a Mouse a Cookie, you’ll understand what happened next.”

What happened next is that the integrator decided to add a rockin’ JBL Synthesis system to its theater, thanks in part to some recent installations that included it.

“We have completed a few JBL Synthesis theater systems in the last several months. Each and every time we’ve been blown away with the dynamics of the complete package, so we chose a JBL Synthesis speaker array,” Shaw says. “This gave us two 15-inch subwoofers up front and two 12-inch subwoofers in the rear. There are several great features about Synthesis. First of all, it’s a smaller version of the professional series found in the best movie theaters. Second, it offers active amplification, where the crossovers are not passive. Finally, for final calibration, JBL provides a technician who does nothing but fly all over the planet calibrating the world’s finest home theaters.”

So congrats to the Audio Advice team, we’re looking forward to hearing about some 4K/Synthesis installations.

Photo Credit: Audio Advice

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  About the Author

Arlen Schweiger is managing editor of CE Pro, Commercial Integrator and Security Sales & Integration magazines. Arlen contributes installation features, business profiles, manufacturer news and product reviews. Have a suggestion or a topic you want to read more about? Email Arlen at

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  Article Topics

News · Demo · East · Installation · Showroom · Sony · Ultra HD · All Topics
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