Sony Electronics’ family of professional BRAVIA displays is expanding with a new 98-inch option, the BZ53L. Designed for corporate, education, and retail applications much like its EZ20L series, the display incorporates Sony’s Deep Black Non-Glare Coating technology as well as additional features. The 98-inch model complements Sony’s existing Deep Black Non-Glare options which include 55-inch, 65-inch, 75-inch, and 85-inch choices.

Sony explains that its Deep Black Non-Glare Coating offers low reflection while maintaining deep blacks, high contrast, and precise image quality. According to the company, the new 98-inch BZ53L display addresses common concerns related to digital signage being displayed in challenging, high ambient light, or direct lighting environments. This technology combines minimal glare and low reflection, which in turn boosts content.   

“For decades, our Pro BRAVIA displays have assisted our customers and their viewers and continue to evolve based on their needs and demands,” comments Rich Ventura, vice president, Professional Display Solutions, Sony Electronics.

“After recently debuting a series featuring our Deep Black Non-Glare Coating, customers have responded to the enhanced visibility, minimal reflection, and overall effectiveness of the technology. With the addition of a 98-inch option, the Deep Black Non-Glare Coating series has a wide and inclusive range of sizes, so users won’t be limited in their installations due to natural lighting, space, or other factors.”

4K 98-Inch BZ53L Display Features Proprietary Sony Technologies

Sony Pro asserts that its latest BRAVIA display is built upon the robust usability, installation flexibility, picture quality, and sustainability common to other BRAVIA display products such as the BZ35J and BZ30J, and the company notes, the BZ53L provides high levels of picture quality. The model features a 4K 120 Hz panel, providing a high refresh rate, which will help to smoothly reproduce motion.

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Internally, Sony Professional states the display incorporates the XR TRILUMINOS Pro effect, which reproduces a wider, more precise range of colors, as well as 780 nits of brightness to support high-brightness applications. Also contributing to this BRAVIA’s superior image quality, the company continues, is its Full Array Local Dimming [FALD] backlight. Additionally, the BZ53L supports 24/7 operation and Pro Mode for simplifying customized settings.

Supporting professional integrators, Sony Pro says the BZ53L 98-inch model is also easy to install, with options for portrait and tilt configuration that includes handles for easy transport; a discreet logo positioning feature, and convenient accessibility to the display’s multiple terminals. The display weighs roughly 44 pounds and its packing weight is approximately 83.8 pounds, which means the display is lighter than the 100-inch BZ40J.

The 98-inch display also supports Apple AirPlay2 and Google Chromecast as well as Google Meet. Additional highlights of this display include a Software API function, which allows users to connect their own devices directly to the display. Users can also easily access the complimentary digital signage player, BRAVIA Signage Free (BSF) app, by installing it to a USB flash drive from a B2B BRAVIA.

Sony Pro adds that it packages the BZ53L with recycled plastic materials, and to further support its eco-friendly policies, the display offers the company’s Power-Saving Mode, which reduces power consumption by enabling the displays to power off when not in use.

The BZ53L professional BRAVIA display is expected to be available in the United States and Canada in June. The new model features a 5-year standard warranty and advanced replacement program for 24/7 operation. Individuals can get a first look at the BZ53L at InfoComm 2024 in booth #W2201.

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