Pro Audio Associates Hosts 4th Annual Open House

New England distributor packs in crowd -- despite rain -- to see 30+ vendors and pick up deals.

Hundreds of integrators streamed through Professional Audio Associates' open house in Woburn, Mass. to pick up show specials from vendors like Arlington Industries.
Jason Knott · July 1, 2011

Professional Audio Associates (PAA) really knows how to throw a party.

The New England distributor hosted its fourth annual open house on June 22 to the delight of hundreds of local integrators who stopped by throughout the day for show specials from over 30 vendors.

The event, hosted by Lew Freedman, gives the distributor a chance to showcase new product for its dealer base. The day was rainy, which meant people were elbow to elbow inside the Woburn, Mass. facility. PAA catered the event with an outdoor barbeque under tents.

Vendors on hand included SpeakerCraft, Bell’O, Transformative Engineering, Triad Speakers, URC, Arlington Industries, Haier, LG, Onkyo, Ultralink, Tripp Lite, Active Thermal Management, Velodyne, ZeeVee, Sierra Video, Peerless Mounts, Sonos, ThinkFlood, Proficient, Mitsubishi, OmniMount, JVC, Panamorph, TOA and more. Several vendors had demo rooms running all day.

Peerless used the event to showcase two of its new lines: Ciil outdoor flat panels and HDFlow wireless HD transmission systems. Howard Lerner of Peerless says both the lines, which are total departures for the mount manufacturer, are being well received by dealers. The Ciil (pronounced “seal”) TVs come in 32-, 40-, 46- and 55-inch models with thin bezels and sealed speakers. The HDFlow product offers 130 feet of 1080p transmission.

The day before the open house… when the weather was perfect, Freedman hosted a golf tournament for integrators and vendors. (The event featured a first-place tie between two foursomes led by CE Pro staffers… one of whom plays golf multiple times a week and another who only picks up his clubs a few times per year!)

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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  Article Topics

News · Active Thermal Management · Arlington Industries · Bell'O · Distributor · Haier · JVC · All Topics
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