CE Pro 100 Brand Analysis: Top Flat-Panel Displays

Samsung, Sony lead the way in the most used flat-panel display brands in the 2014 CE Pro 100 Brand Analysis.

Discover the top flat-panel display brands from the CE Pro 100 brand analysis. (Samsung LED H7150 shown above)
Robert Archer · June 13, 2014

In this comprehensive CE Pro 100 brand analysis series, CE Pro senior editor Bob Archer delivers an in-depth look at the most frequently used manufacturers in nearly 40 product categories. The numbers associated with each manufacturer reflect the number of CE Pro 100 dealers using that brand.

The brands that are used by the CE Pro 100 are closely watched because these are the most successful companies in the industry. Many integrators look to the brands that are being used by these companies as a signal of success. This brand usage differs from rank and file integrator usage because it does not include brands that are sold through distribution typically, but focuses on direct-to-dealer brands.

Increasing their category domination both Samsung and Sony add dealers to their respective CE Pro 100 totals. Sharp, LG and Panasonic saw numbers dip, but remain strong enough to continue as top five flat-panel vendors. Seeing its numbers decline for consecutive years, Runco (three) almost fell out of favor completely with CE Pro 100 dealers in the flat-panel display category. It should be noted that 14 dealers did state they use Planar products. The question that needs to be asked is whether these dealers are doing more commercial work and using Planar’s line of commercial displays or are they simply interchanging the Runco and Planar brands.


Top Brands
Samsung: 93
Sony: 64
Sharp: 47
LG: 27
Panasonic: 23

The Rest of the Field
Planar: 14
Toshiba: 6
Runco: 3
Seura: 3
Westinghouse: 2
D&H: 1
Display Development: 1
Pioneer: 1
Vizio: 1

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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at

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  Article Topics

News · Display Development · Flat Panel TV · Samsung · Sharp · Sony · All Topics
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