Latest In: Parks Associates

Consumer Study Parks Associates Smart Homes
DIY Smartphone smart home app concept

Smart Home DIY: Nearly a Third of Homeowners Report Turning to Pros after First Attempts

According to Parks Associates research, 29% of consumers ultimately turn to professionals for help, even if they initially…

News October 7
Parks Associates Streaming Trends
Man with remote control supposedly watching a home video streaming service in a scene meant to represent emerging trends among consumers.

4 Emerging Trends in Home Video Streaming

Parks Associates looks at several key trends emerging across the video entertainment ecosystem as revealed by their recent…

News February 13
Consumer Study Industry Studies Parks Associates
Parks Associates Consulting

Parks Associates Launches Strategic Consulting Unit

Research firm Parks Associates wants to leverage its in-depth research, data and analytics to directly advise consumer tech…

News December 18
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Consumer Study Parks Associates Smart Home Smart Locks Video Doorbells Xailient
Home security study surveillance footage surrounded by cameras and doorbells and smart locks

Parks Research Shows Consumers Are After Integrated Smart Locks and Security Cameras

New research from Parks Associates finds that consumers are increasingly demanding integrated smart locks and security cameras.

News September 27
Comcast MDUs Parks Associates Wi-Fi Xfinity
Xfinity Communities Parks Associates

Xfinity Communities Announces Parks Associates MDU Networking White Paper

Xfinity Communities, a division of Comcast Corporation serving multi-dwelling properties, has released multifamily property research in a new…

Briefs September 20
Amazon Parks Associates Roku
Roku streaming media players smart tv

Roku, Amazon Lead Streaming Media Player Market

Roku and Amazon lead the streaming media player market as streaming devices continue to compete with smart TVs.

News August 2
AI Artificial Intelligence ChatGPT Consumer Study Parks Associates Smart Home
Consumer AI

Research: Awareness, Privacy Concerns Impacting Consumer AI Interest

New research from Parks Associates shows that consumer awareness of new AI tools like ChatGPT and others is…

News August 1
Consumer Study EV Chargers EVs Parks Associates Tesla
EV Sales Growth 2024 Research Parks Associates

EV Sales Growth Flattens Following Pandemic Peak

High cost and little improvement on public infrastructure have left many who were on the fence about purchasing…

News July 31
Consumer Study Parks Associates Smart TVs Streaming Media streaming services
Parks Associates Streaming Report

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

Consumer research study also sees an increase in video consumption across U.S. households each week.

News April 23
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series