Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators.

Jun 25, 2021

4 Key Business and Lifestyle Trends Transforming Customer Demand

Certain markets like work-from-home and security and surveillance saw huge upticks in consumer interest in 2020, so be sure to keep targeting these areas as 2021 hits its midway point.

Jun 17, 2021

Examining the Increased Smart Home Device Adoption During COVID-19 Lockdown

Research suggests that by understanding the mindset of consumers, integrators can more easily recommend the right products and provide the right services to those still in the midst of COVID-19 lockdown.

Jun 09, 2021

Cloud vs. Edge? Ensuring Clients’ Data Privacy to Expand Your Smart Home & Security Business

According to data from Parks Associates, 79% of consumers are concerned about protecting their data privacy in their smart homes. That hesitancy is an obstacle that integrators can overcome by utilizing security panels and sm

Jun 02, 2021

How Families, Early Adopters, and Market Influencers Impact the Home Tech Space

Research from Parks Associates suggests that home security systems may help boost smart home adoption rates, especially among households with children.

May 14, 2021

Are You Ready to Convert Some Audiophiles?

While the audio industry has been focused on appeasing Millennial buyers, there's still plenty of opportunities to sell high-performance audio equipment to Gen Xers.

Feb 18, 2021