While the audio industry has been focused on appeasing Millennial buyers, there's still plenty of opportunities to sell high-performance audio equipment to Gen Xers.

A new study finds customers are now more interested in buying video doorbell products from major manufacturers like Ring and Alarm.com. Parks plans to provide in-depth data during its Connection Summit at CES 2021.

According to a study by Parks Associates, broadband households in the United States are willing to assist with contact tracing if it helps fight the coronavirus.

Recent data from Parks Associates suggests U.S consumers are now more interested in DIY and ad hoc smart home security products when compared to previous years.

Thanks in part to a record number of work-from-home employees, sales of headphones, earphones, smart speakers and more are expected to rise throughout 2020.

Data from Parks Associates' recent DIY security research suggests a sharp rise in self-installed security systems in the last few years.