New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators.

Certain markets like work-from-home and security and surveillance saw huge upticks in consumer interest in 2020, so be sure to keep targeting these areas as 2021 hits its midway point.

Research suggests that by understanding the mindset of consumers, integrators can more easily recommend the right products and provide the right services to those still in the midst of COVID-19 lockdown.

According to data from Parks Associates, 79% of consumers are concerned about protecting their data privacy in their smart homes. That hesitancy is an obstacle that integrators can overcome by utilizing security panels and sm

Research from Parks Associates suggests that home security systems may help boost smart home adoption rates, especially among households with children.

While the audio industry has been focused on appeasing Millennial buyers, there's still plenty of opportunities to sell high-performance audio equipment to Gen Xers.