Dirac Increases Automotive Industry Presence via Analog Devices Partnership

The Swedish digital audio company Dirac has announced a collaboration with U.S.-based semiconductor manufacturer Analog Devices, Inc. (ADI) to combine Dirac’s new digital solution for entry-level audio systems with ADI’s automotive processors to create a more complete, bundled offer for ADI’s global automotive customer base. 

With Dirac’s digital solution, ADI’s automotive customers will be able to achieve an optimized acoustic performance and immersive sound experience more easily, quickly, cost-efficiently and consistently across their entry-level sound systems – which are typically the basic systems supplied in cars, utilizing up to 9 speakers.

Dirac and ADI have worked indirectly together for years – separately supplying component solutions to leading automotive manufacturers and suppliers. Through this direct collaboration the companies will be able to more effectively scale their bundled solutions to reach more customers worldwide.

Launched in March 2021, Dirac’s all-new solution for entry-level systems is built upon the company’s 15-year legacy working in the high-end space yet also features new innovations that address the specific needs of the entry-level sound systems. 

“For over 15 years, Dirac has been a pioneer in the automotive audio space, working with numerous luxury and premium brands, including a deep partnership with Volvo, to design and integrate Dirac’s digital solutions in their vehicle sound systems to create tailored, perfected sound experiences,” says Lars Carlsson, Head of business development, automotive, at Dirac.

The intelligent audio platform features the industry’s first semi-automatic tuning system based on scientific measurements that optimizes performance and delivers signature sound in a way that is highly efficient, consistent, and predictable.

The Dirac platform also includes patented digital sound optimization and spatialization technologies that vary depending on the level of speaker system. For entry systems, the available technologies are measurement-based magnitude response correction, patented virtual bass, and virtual center – to tackle common acoustic challenges like negative car cabin impact, unbalanced soundstage, and lack of immersion.  For higher range systems, Dirac offers solutions like sound stage widening and active comfort zone.

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