Taylor Morrison Launches ‘TM LiveWell’ Healthy Homes

All new-construction homes feature TM LiveWell standard package with air & water filtration, smart HVAC controls, antibacterial bath fans and more.

Taylor Morrison Launches ‘TM LiveWell’ Healthy Homes

Taylor Morrison TM LiveWell new-construction homes will include bathroom exhaust fans with antibacterial LED technology, for instance.

Healthy homes of the future are here as Taylor Morrison (Nasdaq:TMHC), the nation’s fifth largest homebuilder and developer, recently introduced TM LiveWell as its new standard offering for all new-construction, yet-to-be-built homes sold beginning Aug. 1.

Inspired by homebuyers’ input amid the novel coronavirus COVID-19 pandemic, the Scottsdale, Ariz.-based builder says it is the first to offer consumers healthy home features at no additional cost with TM LiveWell’s in-home products for safer and cleaner living.

“Consumers are consciously aware of the health benefits and perceived risks in virtually every environment they’re entering today — stores, schools, planes — so naturally they’re just as tuned in to the health of their homes,” says Taylor Morrison chairman and CEO Sheryl Palmer.

“As a builder we often say we stand for progress, and through TM LiveWell, we hope to set the standard for what customers deserve in this day and age from their place of sanctuary. Our focus on cleaner air and water and less exposure to chemicals is only the beginning.”

Health & Wellness Features Trending with New-Construction Homebuyers

According to Taylor Morrison’s latest research, more than one-third of surveyed home shoppers said they seek to purchase a new home rather than a resale for better in-home health and wellness features.

The survey also revealed strong interest among today’s younger demographic with nearly 40% of Millennial and 35% of the Gen X home shoppers indicating they desire health and wellness features in a new home, according to the builder.

Taylor Morrison TM LiveWell healthy home wellness
Taylor Morrison TM LiveWell standard offerings include healthy home products from (left-right) Broan-NuTone, Lennox, GE and Honeywell.

All Taylor Morrison new construction homes sold as of Aug. 1, 2020 will include the TM LiveWell base package. Homebuyers will also soon have the option to peruse and select additional healthy products in Taylor Morrison’s Design Studios, according to the builder.

For the time being, among the standard products are:

Market Research, Other Builders Underscore Healthy Home

The homebuilder adds that this “bias for new” holds true across the industry, supported by firms such as Meyers Research, which provides leading housing market data and trends for real estate development and new home construction.

“As we adapt to COVID-19 and the uncertainty it brings to our lives and economy, one thing is certain: ‘healthy’ is the new focus for the spaces in which we live, work and play,” says Meyers Research senior managing principal Tim Sullivan.

“Our national consumer research shows that home shoppers are looking first and foremost for air quality, clean water and antibacterial surfaces.”

Other big homebuilders have also embraced the healthy home and wellness/biophilia trends recently. KB Home (Nasdaq: KBH), for example, became the first to join the Well Living Lab Alliance, a group headed by a collaboration between the Mayo Clinic and Delos, the pioneering wellness company and provider of the DARWIN Home Wellness Intelligence platform.

The Delos system – which achieves its wellness capabilities through proprietary sensor monitoring that works across a home’s air filtration, water purification, circadian light and comfort features – complements KB Home’s smart home offerings through other partnerships with brands that include Google and Dish.