By Jason Knott · April 8, 2019 • One Firefly audits of Google, Houzz and Yelp reviews reveals poor management of online reviews by Azione member websites.
By Jason Knott · March 25, 2019 • Manufacturers and distributors serving the custom channel must stay on top of communications, lead generation, technology services, website resources, social media matters and more to help integrators profit. Here’s how the industry’s best stay at it and earn CE Pro’s Quest for Quality Awards.
By Julie Jacobson · November 5, 2018 • Anticipating dire economic straits for 2019, Azione chairman Richard Glikes urges home-tech integrators to embrace lighting and wellness, and to get aggressive on workforce development and marketing.
By Julie Jacobson · September 27, 2018 • CEDIA Expo 2018 Tech Talk: With expertise in multiple smart-home subsystems, home-tech pros can dominate emerging 'energy automation' category, encompassing home energy storage, smart-grid integration, renewable energy and home automation.
By Julie Jacobson · March 8, 2018 • ProSource added 13 new vendors in 2017, of which eight specialize in managed services and business productivity -- a huge focus for the home-technology buying group in 2018. Here's the latest in techs-for-hire, social-media management and productivity software from Summit 2018.
By CE Pro Editors · March 5, 2018 • One Firefly Review Champ will allow dealers to directly contact their customers via their phone number to provide a review for their service.
By CE Pro Editors · April 1, 2017 • While they didn't make our annual Quest for Quality Awards list, companies like AudioControl, Stewart Filmscreen, One Firefly, eero and others were passionately singled out by dealers in their Q4Q entries.
By Jason Knott · February 1, 2017 • One Firefly introduces Smart Layout, interactive 3D renderings that showcase how technology works in a home. Dealers can embed the imagery on their websites for $30/month.
By Jason Knott · December 21, 2016 • Hi-Fi Sales in Cherry Hill, N.J., takes new online strategy to drive eyeballs, engage with potential clients, and rank No. 1 in 25 keyword phrases in Google. How did he do it?
By Jason Knott · November 23, 2016 • At its third annual meeting, Bravas Group discussed a slate of marketing, software, sales, and new hire training programs aimed at helping its 26 members grow.
By Chelsea Cafiero · November 8, 2016 • Are you using Facebook, Google Ads, blogs and SEO as much as you can? If you're not, here are some cheap and even free ways to promote your business online.
By CE Pro Editors · October 27, 2016 • Check out the 2016 BEST Award winners in the business operations category: D-Tools, One Firefly, iPoint, OneVision Resources and SnapAV.
By Jason Knott · September 10, 2016 • One Firefly's new Lead Concierge is a live chat service for $149 or $249 per month for integrators' websites. Manned by industry experts, the service is designed to engage customers more quickly and generate leads.
By Jason Knott · August 16, 2016 • One Firefly launches UI University, a custom integrator-branded, SEO-configured video library filmed in 4K designed to help end users migrate through their Control4, Sonos and Savant user interfaces.